{"product_id":"cmg-marketing-mix","title":"Chipotle Mexican Grill, Inc. (CMG): Marketing Mix Analysis [June-2026 Updated]","description":"\u003cp\u003eThis ready-made analysis gives you a clear late-2025 view of \u003cstrong\u003eChipotle Mexican Grill, Inc.\u003c\/strong\u003e, showing how its fresh-made bowls, burritos, tacos, salads, high-protein menu items, and Chicken Al Pastor launch support demand, while \u003cstrong\u003e4,090\u003c\/strong\u003e company-owned restaurants, \u003cstrong\u003eover 80%\u003c\/strong\u003e Chipotlane locations, and expansion into Mexico, South Korea, and Singapore shape reach and convenience. You also get a practical breakdown of promotion through the Choices TV campaign, the Rewards on Repeat relaunch, nearly \u003cstrong\u003e23M\u003c\/strong\u003e active Rewards members, and a loyalty program that drove \u003cstrong\u003e32%\u003c\/strong\u003e of sales, plus pricing insight from the \u003cstrong\u003e2%\u003c\/strong\u003e menu increase used to offset beef, freight, and produce inflation, with the average check down \u003cstrong\u003e0.1%\u003c\/strong\u003e in Q1 2026 and full-year comparable sales down \u003cstrong\u003e1.7%\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eChipotle Mexican Grill, Inc. - Marketing Mix: Product\u003c\/h2\u003e\n\n\u003cp\u003eChipotle Mexican Grill, Inc. sells a made-to-order fast-casual menu built around \u003cstrong\u003ebowls, burritos, tacos, and salads\u003c\/strong\u003e. The product strategy centers on simple ingredients, customization, and speed, which matters because it keeps the menu easy to execute at scale while still giving customers control over taste, portion, and nutrition.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eProduct area\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eReal-life detail\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eBusiness impact\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eFresh-made bowls\u003c\/td\u003e\n    \u003ctd\u003eBuilt from the same core ingredients used across the menu\u003c\/td\u003e\n    \u003ctd\u003eSupports customization, repeat visits, and operational consistency\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eBurritos\u003c\/td\u003e\n    \u003ctd\u003eOne of the company’s core menu formats\u003c\/td\u003e\n    \u003ctd\u003eHigh-visibility flagship item that reinforces value and portion size\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTacos\u003c\/td\u003e\n    \u003ctd\u003eServed as a smaller format for portion control and variety\u003c\/td\u003e\n    \u003ctd\u003eExpands choice for customers who want a lighter order\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSalads\u003c\/td\u003e\n    \u003ctd\u003ePart of the base menu and used for health-oriented demand\u003c\/td\u003e\n    \u003ctd\u003eHelps attract customers seeking lower-carb or lighter meals\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe core product is not a single item. It is a platform of ingredients that customers combine into a finished meal. That matters because the company can sell one inventory base across multiple meal types, which improves menu flexibility and reduces complexity compared with a broad restaurant menu.\u003c\/p\u003e\n\n\u003cp\u003eFresh preparation is part of the product promise. Customers buy a meal assembled in front of them from real ingredients rather than a fully prepackaged item. This gives the product a quality signal tied to freshness, portion visibility, and customization. In academic work, this is useful when you are analyzing how a restaurant builds brand value through product design rather than through discounting alone.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBurritos deliver the largest single-format meal choice on the base menu.\u003c\/li\u003e\n  \u003cli\u003eBowls remove the tortilla and fit customers seeking higher protein and lower carbohydrate intake.\u003c\/li\u003e\n  \u003cli\u003eTacos create a smaller, shareable format.\u003c\/li\u003e\n  \u003cli\u003eSalads support health positioning and menu variety.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eChicken Al Pastor\u003c\/strong\u003e was introduced as a limited-time offering in \u003cstrong\u003eMarch 2023\u003c\/strong\u003e. Limited-time products matter because they test customer demand without permanently changing the menu. They also create urgency, which can lift traffic when a new flavor profile attracts both loyal customers and trial visits.\u003c\/p\u003e\n\n\u003cp\u003eThe menu innovation strategy has increasingly focused on protein. That is important because protein-heavy meals fit current consumer demand for satiety, fitness, and meal replacement. In Chipotle’s case, protein innovation works within the existing build-your-own format, so the company can add a new option without redesigning the whole menu.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e\u003cstrong\u003eProduct innovation type\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eWhy it matters\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eHigh-protein menu innovation\u003c\/td\u003e\n    \u003ctd\u003eAdds protein-forward choices within the same core ingredient system\u003c\/td\u003e\n    \u003ctd\u003eSupports demand from customers who want fuller meals and clearer nutrition value\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eLimited-time offerings\u003c\/td\u003e\n    \u003ctd\u003eIntroduces new flavors for a short period\u003c\/td\u003e\n    \u003ctd\u003eCreates trial, urgency, and menu excitement without permanent complexity\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCustomizable base meals\u003c\/td\u003e\n    \u003ctd\u003eLets customers mix proteins, rice, beans, salsas, and toppings\u003c\/td\u003e\n    \u003ctd\u003eExpands perceived product variety without a large menu\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe product mix also depends on kitchen design. New locations are equipped with \u003cstrong\u003eHEAP\u003c\/strong\u003e equipment, which supports the company’s newer operating model. In product terms, equipment is part of the meal experience because it affects preparation speed, consistency, and food quality. When a restaurant can assemble the same bowl or burrito with less friction, the customer gets a more predictable product.\u003c\/p\u003e\n\n\u003cp\u003eHEAP equipment in new locations is strategically important because it links the physical product to the operating system behind it. The meal still has to be made fresh, portioned accurately, and delivered quickly. If the kitchen setup improves those steps, the product experience becomes more reliable across locations.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFresh-made assembly supports product consistency across markets.\u003c\/li\u003e\n  \u003cli\u003eCore ingredients keep the menu narrow enough to manage efficiently.\u003c\/li\u003e\n  \u003cli\u003eProtein-led items help the company meet changing customer preferences.\u003c\/li\u003e\n  \u003cli\u003eLimited-time items create product novelty without permanent menu bloat.\u003c\/li\u003e\n  \u003cli\u003eHEAP equipment supports faster and more consistent meal preparation in new restaurants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe product strategy is built around a small set of formats, a limited ingredient base, and frequent variation through proteins and seasonal flavors. That structure matters because it lets the company keep the menu recognizable while still giving customers enough change to stay engaged.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eChipotle Mexican Grill, Inc. - Marketing Mix: Place\u003c\/h2\u003e\n\u003cp\u003eChipotle Mexican Grill, Inc. uses a company-owned, company-operated place strategy built around dense unit growth, drive-thru pickup access, and direct control of the guest experience. As of late 2025, the system reached \u003cstrong\u003e4,090\u003c\/strong\u003e company-owned restaurants, with the \u003cstrong\u003e4,000th\u003c\/strong\u003e restaurant opening in Manhattan, Kansas. \u003c\/p\u003e\n\u003cp\u003eThe place strategy is centered on making the restaurant easier to reach, faster to use, and more consistent across locations. That matters because restaurant placement directly affects traffic, throughput, labor efficiency, and average unit economics.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePlace element\u003c\/td\u003e\n    \u003ctd\u003eReal-life number or fact\u003c\/td\u003e\n    \u003ctd\u003eWhy it matters\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTotal company-owned restaurants\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e4,090\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eShows the scale of the physical network\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eMilestone restaurant\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e4,000th\u003c\/strong\u003e restaurant in Manhattan, Kansas\u003c\/td\u003e\n    \u003ctd\u003eShows continued U.S. market penetration\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003e2025 openings\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e334\u003c\/strong\u003e new openings in 2025\u003c\/td\u003e\n    \u003ctd\u003eShows the pace of distribution expansion\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eChipotlane share\u003c\/td\u003e\n    \u003ctd\u003eOver \u003cstrong\u003e80%\u003c\/strong\u003e of new openings with Chipotlane\u003c\/td\u003e\n    \u003ctd\u003eImproves pickup speed and access for digital orders\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eInternational expansion agreements\u003c\/td\u003e\n    \u003ctd\u003eMexico, South Korea, Singapore\u003c\/td\u003e\n    \u003ctd\u003eExtends the place strategy beyond the U.S.\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eChipotle Mexican Grill, Inc. distributes through a closed restaurant network rather than through third-party franchisees. This gives the company direct control over site selection, store design, labor scheduling, order flow, and product availability. In practical terms, you get the same brand standards and operating model across company-owned restaurants.\u003c\/p\u003e\n\u003cp\u003eThe company’s geographic footprint is still heavily concentrated in North America, but the late-2025 expansion posture shows a broader distribution plan. The openings in 2025 add access points in new and existing trade areas, which helps the company capture more demand from lunch, dinner, and digital pickup traffic.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4,090\u003c\/strong\u003e company-owned restaurants\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4,000th\u003c\/strong\u003e restaurant opened in Manhattan, Kansas\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e334\u003c\/strong\u003e new openings in 2025\u003c\/li\u003e\n  \u003cli\u003eOver \u003cstrong\u003e80%\u003c\/strong\u003e of new openings with Chipotlane\u003c\/li\u003e\n  \u003cli\u003eExpansion agreements in Mexico, South Korea, and Singapore\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChipotlane is the most important place feature in the current network. A Chipotlane is a drive-thru pickup lane for digital orders, not a full drive-thru menu line. This format matters because it reduces friction for customers who order ahead and want fast pickup without entering the dining room. It also supports higher-order throughput in busy suburban and highway-access locations.\u003c\/p\u003e\n\u003cp\u003eWith over \u003cstrong\u003e80%\u003c\/strong\u003e of new openings using Chipotlane, Chipotle Mexican Grill, Inc. is clearly prioritizing sites that support digital convenience. That is a place decision, not just an operations choice, because it shapes where the company opens restaurants and how customers physically interact with the brand.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDistribution channel\u003c\/td\u003e\n    \u003ctd\u003eHow it works\u003c\/td\u003e\n    \u003ctd\u003ePlace impact\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCompany-owned restaurants\u003c\/td\u003e\n    \u003ctd\u003eDirectly operated locations\u003c\/td\u003e\n    \u003ctd\u003eFull control over service, layout, and quality\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eChipotlane pickup\u003c\/td\u003e\n    \u003ctd\u003eDigital order pickup lane\u003c\/td\u003e\n    \u003ctd\u003eFaster access and less in-store congestion\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eInternational growth agreements\u003c\/td\u003e\n    \u003ctd\u003eMexico, South Korea, Singapore\u003c\/td\u003e\n    \u003ctd\u003eNew market entry beyond the U.S.\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe company-owned model also affects inventory placement. Because restaurants are not franchised, supply chain standards, ingredient handling, and stock replenishment can be managed centrally. That reduces variation in local execution and helps maintain a consistent menu across the network.\u003c\/p\u003e\n\u003cp\u003eIn academic writing, the place strategy can be analyzed as a balance between density and convenience. Dense restaurant placement supports brand visibility and operational efficiency. Chipotlane placement supports digital ordering and faster pickup. International agreements expand the addressable market, but they also require adaptation to local real estate, labor, and regulatory conditions.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4,090\u003c\/strong\u003e restaurants increase physical access to the brand\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e334\u003c\/strong\u003e openings in 2025 show expansion speed\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e80%+\u003c\/strong\u003e Chipotlane adoption shows a pickup-focused format shift\u003c\/li\u003e\n  \u003cli\u003eManhattan, Kansas, marks the \u003cstrong\u003e4,000th\u003c\/strong\u003e unit milestone\u003c\/li\u003e\n  \u003cli\u003eMexico, South Korea, and Singapore show international distribution intent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor a case study, the key place question is not only where the restaurants are located, but how those locations support traffic, digital orders, and unit growth. Chipotle Mexican Grill, Inc. uses site selection as a competitive tool, especially in suburban trade areas where Chipotlane can increase convenience for pre-order customers.\u003c\/p\u003e\n\u003cp\u003eThe late-2025 footprint shows a distribution model built on company control, rapid unit expansion, and a pickup-friendly physical format. The result is a place strategy that combines store count, access design, and market entry agreements into one operating system.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eChipotle Mexican Grill, Inc. - Marketing Mix: Promotion\u003c\/h2\u003e\n\n\u003cp\u003eChipotle Mexican Grill, Inc. uses promotion to drive visits, build loyalty, and push digital orders. The company’s strongest promotion tools are national advertising, the Chipotle Rewards program, and limited-time offers tied to sports and events.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNearly 23 million\u003c\/strong\u003e active Rewards members and \u003cstrong\u003e32%\u003c\/strong\u003e of sales coming from Rewards show that promotion is not just awareness-building for Chipotle Mexican Grill, Inc.; it is a direct sales channel.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePromotion element\u003c\/td\u003e\n    \u003ctd\u003eObserved use by Chipotle Mexican Grill, Inc.\u003c\/td\u003e\n    \u003ctd\u003eBusiness impact\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eNational TV campaign\u003c\/td\u003e\n    \u003ctd\u003eNational television advertising used to reach a broad U.S. audience\u003c\/td\u003e\n    \u003ctd\u003eBuilds mass awareness and supports top-of-funnel demand\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eRewards on Repeat loyalty relaunch\u003c\/td\u003e\n    \u003ctd\u003eRelaunch of the loyalty program under a repeat-visit message\u003c\/td\u003e\n    \u003ctd\u003eEncourages frequency and higher retention\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eActive Rewards members\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eNearly 23 million\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eLarge base for targeted offers and repeat purchases\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eRewards contribution to sales\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e32%\u003c\/strong\u003e of sales\u003c\/td\u003e\n    \u003ctd\u003eShows loyalty is a major revenue driver\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eMatchday BOGO promotion\u003c\/td\u003e\n    \u003ctd\u003eBuy-one-get-one offer tied to sports matchdays\u003c\/td\u003e\n    \u003ctd\u003eCreates traffic spikes and event-based trial\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eNational TV campaign\u003c\/strong\u003e remains important because it reaches large U.S. audiences quickly and reinforces the company’s food quality, customization, and convenience message. TV is useful for a company with a national store base because it can support brand recall across both frequent and occasional customers. For academic work, this is a clear example of above-the-line promotion, meaning broad paid media aimed at wide reach rather than only direct conversion.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eRewards on Repeat\u003c\/strong\u003e loyalty relaunch matters because it shifts promotion from one-time transactions to repeat behavior. Loyalty relaunches usually work by giving customers a reason to register, order again, and respond to personalized offers. For Chipotle Mexican Grill, Inc., this is especially important because repeat guests are easier to retain than new guests are to acquire.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNearly 23 million\u003c\/strong\u003e active Rewards members gives the company a large owned audience. Owned audience means the company can communicate directly through app, email, and in-app offers instead of paying for every impression. That lowers dependence on outside media and improves targeting. It also gives Chipotle Mexican Grill, Inc. more control over frequency, timing, and offer design.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRewards drove 32%\u003c\/strong\u003e of sales shows the program is not a side tactic. It is a core part of revenue generation. If one-third of sales comes through Rewards, then promotion affects not only awareness but also transaction volume, order frequency, and customer data collection. That matters in academic analysis because it links promotion directly to operating performance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e23 million\u003c\/strong\u003e active Rewards members create a large base for repeat messaging\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e32%\u003c\/strong\u003e of sales through Rewards indicates strong program adoption\u003c\/li\u003e\n  \u003cli\u003eDigital and app-based promotion can be measured faster than broad brand advertising\u003c\/li\u003e\n  \u003cli\u003eLoyalty data helps the company target offers to customers who already buy from it\u003c\/li\u003e\n  \u003cli\u003eRepeat-focused promotion usually lowers reliance on discount-heavy acquisition campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMatchday BOGO promotion\u003c\/strong\u003e is a short-term sales promotion designed to drive traffic during sports events. BOGO means buy one, get one. This tactic is effective because it creates urgency, increases store visits, and gives customers a clear reason to buy now instead of later. For Chipotle Mexican Grill, Inc., event-linked offers also connect the brand to moments when groups are more likely to order together.\u003c\/p\u003e\n\n\u003cp\u003eThe promotion mix works best when each channel supports a different stage of customer behavior. TV builds awareness, Rewards builds retention, and BOGO drives immediate traffic. That combination is more effective than relying on one channel alone.\u003c\/p\u003e\n\n\u003cp\u003eFrom a financial view, promotion affects sales through frequency, average check, and digital mix. Higher Rewards participation can increase visit frequency. Event promotions can lift short-term traffic. National advertising can keep the brand in consideration when customers decide where to eat. For a company like Chipotle Mexican Grill, Inc., these effects matter because promotion is tied closely to restaurant traffic and revenue growth.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNational TV: broad reach\u003c\/li\u003e\n  \u003cli\u003eRewards on Repeat: repeat-visit growth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNearly 23 million\u003c\/strong\u003e active Rewards members: scale of the loyalty base\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e32%\u003c\/strong\u003e of sales from Rewards: monetization of loyalty\u003c\/li\u003e\n  \u003cli\u003eMatchday BOGO: event-driven traffic and trial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eChipotle Mexican Grill, Inc. - Marketing Mix: Price\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003e2%\u003c\/strong\u003e national menu price increase.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBeef\u003c\/strong\u003e, \u003cstrong\u003efreight\u003c\/strong\u003e, and \u003cstrong\u003eproduce\u003c\/strong\u003e inflation.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePrice metric\u003c\/td\u003e\n    \u003ctd\u003eAmount\u003c\/td\u003e\n    \u003ctd\u003eTiming\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eNational menu price increase\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e2%\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eLate 2025\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eAverage check change\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e-0.1%\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eQ1 2026\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eComparable sales change\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e-1.7%\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003eFull year 2026\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003e2%\u003c\/strong\u003e price increase\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e-0.1%\u003c\/strong\u003e average check\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e-1.7%\u003c\/strong\u003e comparable sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e-0.1%\u003c\/strong\u003e average check in Q1 2026.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e-1.7%\u003c\/strong\u003e full-year comparable sales.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2%\u003c\/strong\u003e pricing offset against \u003cstrong\u003ebeef\u003c\/strong\u003e, \u003cstrong\u003efreight\u003c\/strong\u003e, and \u003cstrong\u003eproduce\u003c\/strong\u003e inflation.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":44602204684437,"sku":"cmg-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/cmg-marketing-mix.png?v=1740159798","url":"https:\/\/dcf-model.com\/fr\/products\/cmg-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}