RumbleON, Inc. (RMBL): Business Model Canvas [Apr-2026 Updated]

You're digging into how RumbleON, Inc. (RMBL) actually makes money now that they've pivoted hard into powersports retail through their RideNow dealership group. As someone who's seen market shifts for two decades, I can tell you this isn't just another dealer group; it's an omnichannel play built around their physical footprint and proprietary tech. Look at the Q2 2025 numbers: they moved over 10,618 new units and hit a solid 18.8% gross margin on pre-owned vehicles, all while pulling in $52.4 million from parts and service alone. This canvas breaks down exactly how they connect their 500+ franchises, instant cash offer tool, and finance profits into that projected $1.03 billion revenue run rate for the year. You'll want to see the full nine blocks below to understand the engine driving this strategy.

RumbleON, Inc. (RMBL) - Canvas Business Model: Key Partnerships

You're looking at the critical external relationships RumbleON, Inc. relies on to keep inventory flowing and customers buying, especially as the company transitions its branding to RideNow Group, Inc. These aren't just vendor lists; they are the financial and supply backbones of the operation.

Major Original Equipment Manufacturers (OEMs) for new vehicle supply

RumbleON, Inc., through its powersports group, maintains relationships with numerous manufacturers to supply new inventory. As of late 2024, the dealerships represented over 500 powersports franchises representing 50 different brands of products, including motorcycles, ATVs, SXS, PWCs, and snowmobiles. This broad franchise base spreads the risk associated with any single OEM's performance or supply chain issues.

Floorplan financing providers for inventory acquisition

Acquiring and holding vehicle inventory requires substantial working capital, which RumbleON, Inc. secures primarily through floorplan credit lines. As of June 30, 2025, the availability under the company's powersports short-term revolving floor plan lines of credit totaled approximately $125.9 million. Total Available Liquidity, which combines cash and floorplan availability, stood at $185.7 million on that same date. The company actively managed this debt, reducing total debt by $102.8 million in 2024, largely through repayments of floor plan lines.

Financial institutions for customer financing and insurance (F&I) products

RumbleON, Inc. depends on third-party financing providers to facilitate a substantial portion of its customers' powersports vehicle purchases. The company also relies on these external partners to supply extended protection products (EPP) and finance & insurance (F&I) products and services to qualified customers. The revenue from these ancillary streams is partially dependent on the continued participation of these third-party institutions.

Key shareholders providing capital commitments and debt support

Capital structure support comes from both long-term lenders and recent equity/subordinated debt providers. The relationships with these parties are crucial for liquidity management, especially following the repayment of the 6.75% convertible senior notes due January 1, 2025.

Here are the specifics on the August 2025 subordinated loan commitments:

Commitment Party	Committed Subordinated Loan Amount	Interest Rate (Per Annum)	Maturity Term
Stone House Capital Management, LLC	$3,333,334	13.0%	36 months
Mark Tkach	$3,333,334	13.0%	36 months
Bill Coulter	$3,333,334	13.0%	36 months
Aggregate Gross Proceeds	Approximately $10 million	Payable semi-annually in-kind	From August 10, 2025

Furthermore, the primary senior debt relationship is with Oaktree Fund Administration, LLC, under the Credit Agreement. On August 10, 2025, RumbleON, Inc. executed an amendment to extend the maturity date of this term loan to September 30, 2027, which included a 50-basis point reduction in interest.

Wholesale Express, LLC, for asset-light vehicle transportation services

Wholesale Express, LLC, operates as RumbleON, Inc.'s vehicle transportation services entity, providing asset-light transportation brokerage services mainly for automobiles between dealerships and auctions across the United States. This segment's performance directly impacts the overall company results. For the second quarter ended June 30, 2025, revenue in the vehicle transportation services segment saw a decline of $13.9 million compared to the second quarter of 2024.

The key dependencies for RumbleON, Inc. are:

• Securing inventory financing availability of at least $125.9 million from floorplan providers.
• The continued commitment of key capital partners like Stone House Capital Management, Mark Tkach, and Bill Coulter.
• Maintaining the relationship with Oaktree Fund Administration, LLC, for the senior credit facility extended to September 30, 2027.
• The operational success of Wholesale Express, LLC, despite its Q2 2025 revenue contraction of $13.9 million.

Finance: draft 13-week cash view by Friday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Key Activities

You're looking at the core engine of RumbleON, Inc.'s (now RideNow Group, Inc. as of August 2025) business, the things they must do well to make money. These aren't just things they do; these are the critical actions that directly drive value and cash flow in their dual-segment model.

Operating the largest U.S. powersports retail dealership network

The foundation of the current strategy, especially post-rebrand, is the physical footprint. RumbleON, Inc. believes its powersports business is the largest retail group in the United States based on reported revenue, major unit sales, and dealership locations. As of the second quarter ended June 30, 2025, the company supported its operations with $\mathbf{54}$ powersports dealerships nationwide. This network is key because it supports the sale of new and pre-owned major units, plus the high-margin fixed operations. They maintain partnerships with virtually every major powersports brand in the world, offering franchises for $\mathbf{52}$ different brands as previously reported.

Acquiring pre-owned powersports vehicles via the RideNow Cash Offer tool

A major activity is feeding the retail machine with high-quality used inventory, and the proprietary tool is central to this. This tool is designed to directly connect with riders to acquire pre-owned powersports vehicles at scale. The focus on pre-owned accelerated in the second quarter of 2025, where pre-owned unit sales actually increased by $\mathbf{10.2\%}$ to $\mathbf{5,283}$ units, even as new retail unit sales declined $\mathbf{11.5\%}$ year-over-year for the same period. This suggests a successful pivot in inventory sourcing activity, aligning with the second pillar of the Vision 2026 plan.

Executing the Vision 2026 strategic plan for cost optimization

Cost management is a non-negotiable key activity, especially given the recent financial performance. The Vision 2026 plan sets aggressive targets for calendar year $\mathbf{2026}$: annual revenue exceeding $\mathbf{\$1.7}$ billion, annual Adjusted EBITDA greater than $\mathbf{\$150}$ million, and annual Adjusted Free Cash Flow of $\mathbf{\$90}$ million or more. To get there, they are simplifying and focusing the organization. For the first quarter of 2025, Selling, General & Administrative expense (SG&A) was $\mathbf{\$61.1}$ million, which represented a $\mathbf{\$12.8}$ million reduction year-over-year. The Adjusted SG&A for Q1 2025 was $\mathbf{\$57.5}$ million, a $\mathbf{20.8\%}$ reduction from the prior year. By Q2 2025, total SG&A was $\mathbf{\$66.7}$ million, with Adjusted SG&A at $\mathbf{\$64.9}$ million, reflecting continued focus on operational efficiency.

Providing vehicle parts, service, and accessories (fixed operations)

Fixed operations-parts, service, and accessories-are crucial for margin stability. This activity provides a consistent revenue stream that is less susceptible to new unit sales volatility. In the second quarter of 2025, revenue from Parts, Service and Accessories was $\mathbf{\$52.4}$ million, though this was a $\mathbf{7.9\%}$ decline year-over-year. The gross profit from this segment also saw a $\mathbf{5\%}$ decline in Q2 2025. For the first half of 2025, total revenue from this segment was $\mathbf{\$98.5}$ million ($\$46.1$ million in Q1 plus $\$52.4$ million in Q2). You need to watch the gross margin percentage here closely.

Managing inventory and floorplan debt to optimize cash flow

This is perhaps the most critical, day-to-day financial activity. Effective inventory management directly impacts liquidity. As of the first quarter of 2025, the company reported significant progress in this area, having reduced inventory by $\mathbf{\$106.9}$ million and floor plan payables by $\mathbf{\$81.4}$ million compared to the prior year. As of June 30, 2025, the balance sheet showed $\mathbf{\$185.1}$ million in non-vehicle net debt. The cost of carrying this inventory was evident in the $\mathbf{\$2.8}$ million floor plan interest expense reported for Q1 2025. Total Available Liquidity, which combines cash and floor plan availability, stood at $\mathbf{\$185.7}$ million as of June 30, 2025, with $\mathbf{\$125.9}$ million available under powersports short-term revolving floor plan lines.

Here's a quick look at the key financial metrics tied to these activities as of the latest reporting periods:

Metric	Period/Date	Amount
Powersports Dealership Count	Q2 2025	54 locations
Pre-owned Unit Sales	Q2 2025	5,283 units
Parts, Service & Accessories Revenue	Q2 2025	$52.4 million
Floor Plan Interest Expense	Q1 2025	$2.8 million
Inventory Reduction (YoY)	Q1 2025	$106.9 million
Non-Vehicle Net Debt	Q2 2025	$185.1 million

The company is actively managing its liabilities, evidenced by repaying $\mathbf{\$38.8}$ million in convertible senior notes in January 2025, and extending its term loan maturity to September 30, 2027, which should reduce annual interest expense by $\mathbf{50}$ basis points on that debt. Honestly, the success of the entire operation hinges on maintaining this discipline in inventory and debt management while driving those dealership performance metrics.

Finance: draft the Q3 2025 cash flow projection incorporating the new debt structure by next Tuesday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Key Resources

You're looking at the core assets RumbleON, Inc.-now operating as RideNow Group, Inc.-is relying on as of late 2025. These are the tangible and intangible things they own or control that make the business model work.

The financial footing, as of the end of the second quarter on June 30, 2025, shows the immediate liquidity position.

Financial Metric	Amount (as of June 30, 2025)
Total Cash (inclusive of restricted cash)	$59.8 million
Availability under floorplan lines of credit	$125.9 million
Total Available Liquidity (Cash + Floorplan Availability)	$185.7 million
Non-vehicle Net Debt	$185.1 million

The scale of the physical footprint in the powersports sector is a major resource. As of August 2025, the company supports its operations with a network of 54 powersports dealerships nationwide.

The inventory base, while fluctuating, represents a significant asset pool. For the second quarter ended June 30, 2025, unit sales data gives a snapshot of the vehicle flow:

• Powersports Major Unit Sales Total: 17,117 units
• New Powersport Major Unit Sales: 10,618 units
• Pre-owned Unit Sales: 5,283 units

The proprietary technology is centered around the RideNow Cash Offer platform, which supports the digital transaction aspect of the business. While specific platform usage statistics aren't public, the management and sales teams are tasked with executing the strategy under the new framework.

The human capital is being realigned under the new operational structure, The RideNow Way. Key leadership includes CEO Michael Quartieri and COO Cam Tkach, overseeing the 54 dealership locations.

The large inventory of new and pre-owned powersports vehicles is managed across this network. For context on the scale of operations in Q2 2025, the Powersports Dealership Group generated revenue of $298.6 million.

RumbleON, Inc. (RMBL) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a customer chooses RideNow Group, Inc. (formerly RumbleON, Inc.) over the competition as of late 2025. The value proposition centers on blending digital convenience with massive physical scale, a strategy they are reinforcing by returning to their roots as a leading dealership group.

Omnichannel Experience: Seamless Online-to-In-Store Purchasing

The value here is continuity; customers expect to move fluidly between digital browsing and physical interaction. This is critical because, industry-wide, 73% of consumers use multiple channels during their buying journey. RideNow Group aims to deliver a consistent, exceptional experience at any of its locations, meaning you can start your research online and expect the same service level when you walk in the door. This intelligent integration of all contact points-physical, digital, synchronous, or asynchronous-is designed to eliminate friction and build trust.

Wide Selection of New and Pre-Owned Powersports Vehicles

Scale matters in inventory, and RideNow Group leverages its physical footprint to offer breadth. The company believes its powersports business is the largest retail group in the United States, supported by partnerships with 'virtually every major powersports brand in the world.' As of the second quarter of 2025, this physical network comprised 54 powersports dealerships nationwide. This physical presence supports a wide selection of both new and pre-owned inventory.

Here's a snapshot of the Q2 2025 unit dynamics that this selection strategy produced:

Metric	Value (Q2 2025)	Year-over-Year Change
Pre-owned Unit Sales	5,283 units	Up 10.2%
New Powersport Major Unit Sales	10,618 units	Down 11.5%
Total Gross Profit per Unit	$5,264	Up 1.9%

Convenience of Instant Cash Offers for Consumer Vehicle Trade-Ins

A key differentiator for acquiring high-quality pre-owned stock is the proprietary technology that facilitates consumer transactions. RideNow Group utilizes its proprietary RideNow Cash Offer technology to acquire vehicles directly from consumers. This tool is a strategic pillar designed to accelerate the growth of the pre-owned vehicle business by connecting directly with riders for vehicle acquisition at scale. This technology is integrated both online and in-store to streamline the trade-in process, offering immediate liquidity to the consumer.

Full-Service Offering: Sales, Parts, Service, and F&I Products

The value proposition extends well beyond the initial vehicle sale by embedding high-margin fixed operations and finance services into the customer journey. This full-service approach captures revenue across the entire ownership lifecycle. For the second quarter ended June 30, 2025, the performance of these supporting segments was:

• Parts, Services and Accessories (PSA) Revenue: $52.4 million.
• Financing and Insurance (F&I) Gross Profit: $27.2 million.

The total revenue for the Powersports Dealership Group in Q2 2025 was $298.6 million.

Improved Pre-Owned Gross Margins at 18.8% (Q2 2025)

The focus on the pre-owned segment, supported by the Cash Offer technology, is yielding better profitability per unit. Management reported a clear improvement in margin quality in Q2 2025 compared to the prior year. Specifically, the pre-owned gross margin reached 18.8%, up from 17.0% in the same quarter last year. This margin expansion, coupled with a richer pre-owned sales mix, helped drive the Total Gross Profit per Unit up by 1.9% year-over-year to $5,264.

New unit gross margins also saw improvement, rising to 13.2% from 12.3% year-over-year for the quarter.

Finance: draft 13-week cash view by Friday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Customer Relationships

The customer relationship structure for RumbleON, Inc., now operating as RideNow Group, Inc. as of August 13, 2025, centers on a high-touch physical presence augmented by digital sourcing tools.

Dedicated in-store sales and service teams at physical dealerships

The foundation remains the physical dealership footprint, which as of December 31, 2024, included 56 dealerships spanning 14 states.

• The operational shift emphasizes 'The RideNow Way,' prioritizing Customer Experience to ensure a consistent, high level of service at every location.
• The plan to operate the best-performing dealerships is explicitly measured on Customer Satisfaction metrics.
• For the first half of 2025, cash inflows from operating activities were $4.0 million, compared to $29.2 million for the same period in 2024, indicating a shift in operational focus that impacts customer interaction points.

Digital self-service tools for vehicle valuation and online browsing

RumbleON, Inc. utilizes proprietary technology to streamline the initial customer interaction for inventory acquisition.

• The company employs its proprietary RideNow Cash Offer technology to source pre-owned powersports vehicles directly from consumers.
• The company is exploring opportunities to enhance its digital capabilities to drive future growth.

Relationship-driven model focused on repeat fixed operations business

The strategy heavily relies on the stability and profitability derived from post-sale services, which drives repeat customer engagement.

Metric Category	Time Period	Value/Rate
Same-Store Gross Profit from Service, Parts, Body Shop (Fixed Ops) YoY Rise	Q2 2025	8.4%
Fixed Ops Revenue Increase for Six Largest Publicly Traded Groups YoY	Q2 2025	9.3%
Gross Profit Per Unit (GPU)	Q1 2025	$5,365
GPU Improvement YoY	Q1 2025	5.2%

This focus on fixed operations provides consistency, which buyers value, as steady earnings reassure stakeholders.

Targeted marketing to powersports enthusiasts and riders

The rebranding to RideNow Group, Inc. signals a return to the core powersports dealership focus, which inherently targets this enthusiast segment.

• The company aims to deliver annual revenue exceeding $1.7 billion by calendar year 2026, driven by this core segment focus.
• The company's Q1 2025 retail unit sales totaled 13,186 units, comprising 8,013 new and 4,307 pre-owned vehicles.

Customer service support for the RideNow Cash Offer process

Support is integrated into the digital sourcing mechanism, which is a key part of the second pillar of the Vision 2026 plan.

• The RideNow Cash Offer Tool is leveraged to accelerate growth of the pre-owned vehicle business.
• The company is one of the largest purchasers of pre-owned powersports vehicles in the United States.

Finance: draft 13-week cash view by Friday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Channels

You're looking at how RideNow Group, which used to be RumbleOn, Inc., gets its products and services to you as of late 2025. It's a mix of old-school retail and digital reach, all under the new RideNow Group banner (ticker RDNW). This company definitely relies on a multi-pronged approach to move units.

Physical, brick-and-mortar powersports dealership locations (RideNow Group)

The physical footprint is central, especially after the August 2025 rebranding which emphasized a return to the dealership roots. RideNow Group operates 54 powersports dealerships across its network as of the Q2 2025 reporting period. Some sources suggest this number is actually more than 56 convenient stores, but we'll stick to the officially announced figure tied to the strategic realignment. These locations handle new and pre-owned motorcycles, ATVs, side-by-sides, watercraft, and snowmobiles, plus parts and accessories. The headquarters relocation to Chandler, Arizona, places leadership right at the flagship store, reinforcing this physical channel.

E-commerce platform and corporate website (RumbleON.com/RideNow.com)

The digital presence is still key, even with the dealer focus. The corporate website, which transitioned from RumbleON.com to the RideNow branding, serves as the primary e-commerce portal. For the first quarter of 2025, total revenue for the company was $244.7 million. While we don't have the exact 2025 breakdown of digital versus in-store sales, historically, the online business was aiming for near $1 billion in sales. The Q2 2025 revenue came in at $299.9 million, showing the combined power of the physical and digital touchpoints, even if unit sales were down.

Proprietary RideNow Cash Offer tool for direct consumer sourcing

To feed the inventory pipeline, RideNow Group uses its proprietary technology. You use the RideNow Cash Offer tool to source vehicles directly from consumers. This direct-to-consumer acquisition channel is a major part of their strategy to secure pre-owned inventory, which is critical when new unit supply is tight. It helps them stay one of the largest purchasers of pre-owned powersports vehicles in the United States.

Wholesale auctions and dealer-to-dealer networks

The company leverages its scale for B2B redistribution. They utilize their Dealer Direct capabilities for B2B redistribution, which means moving inventory between dealers or through wholesale channels. This is a necessary outlet for units that don't move through the retail showroom. The overall powersports segment saw a decline in unit sales in Q1 2025, down 20.5% year-over-year, which impacts the volume flowing through these wholesale channels.

Vehicle transportation services via Wholesale Express, LLC

Wholesale Express, LLC, provides asset-light transportation brokerage. This channel moves vehicles between dealerships and auctions across the US. The performance of this segment shows how much movement is happening across the entire industry, not just RideNow Group's own inventory. In Q2 2025, revenue from the vehicle transportation services segment saw a decline of $13.9 million compared to the prior year's second quarter. For the first half of 2025, the company sold a total of 64,988 vehicles in 2024, which gives you a sense of the scale that Wholesale Express, LLC, supports.

Here's a quick snapshot of the channel performance metrics we have for 2025:

Channel Component	Metric/Data Point	Value/Amount (as of late 2025 reporting)
Physical Dealerships (RideNow Group)	Number of Powersports Dealerships	54
E-commerce/Total Business	Q2 2025 Total Revenue	$299.9 million
E-commerce/Total Business	Q1 2025 Total Revenue	$244.7 million
Vehicle Transportation (Wholesale Express, LLC)	Q2 2025 Revenue Decline (YoY)	$13.9 million
Vehicle Transportation (Wholesale Express, LLC)	Q1 2025 Revenue Decline (YoY)	$8.8 million
Powersports Segment	Q1 2025 Unit Sales Decline (YoY)	20.5%

The company's liquidity position also impacts how aggressively they can push these channels. As of June 30, 2025, total available liquidity, which is cash plus floorplan availability, stood at $185.7 million. That's the financial backing for keeping these channels stocked and moving. Finance: draft 13-week cash view by Friday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Customer Segments

You're looking at the core buyers and sellers that fuel the powersports and logistics operations of RumbleON, Inc., which, as of August 13, 2025, is officially rebranding to RideNow Group, Inc. This company serves several distinct groups across its two main segments: the powersports dealership group (operating under the RideNow brand) and the vehicle transportation services entity, Wholesale Express, LLC ("Express").

The primary customer base for the dealership group consists of powersports enthusiasts. These are the individuals purchasing the inventory-motorcycles, ATVs, utility terrain vehicles (side-by-sides), personal watercraft, and snowmobiles. This segment is highly engaged in both new and pre-owned markets, though recent trends show a clear shift in consumer preference.

We can map out the retail buyer volume for the second quarter ended June 30, 2025, right here. Honestly, the mix tells a story about the current purchasing environment:

Customer Type	Q2 2025 Unit Sales (#)	Year-over-Year Change (%)
Buyers of New Retail Units	10,618	(11.5)
Buyers of Pre-owned Retail Units	5,283	10.2
Total Retail Units Sold	15,901	(5.4)

This table shows that while total retail volume was down, the pre-owned segment saw growth, which is a key area for this customer group, especially given the environment for higher-priced new units. The total retail unit sales for Q2 2025 were 15,901 units.

Another critical customer group is the seller-consumers looking for a quick exit from their powersports vehicles. RumbleON, Inc. positions itself as one of the largest purchasers of pre-owned powersports vehicles in the United States. They use their proprietary RideNow Cash Offer technology to acquire these vehicles directly from consumers, feeding the growing pre-owned inventory segment. This service targets consumers seeking convenient, instant cash offers.

The service side of the dealership business also targets existing vehicle owners. This group requires ongoing support for their assets. Their spend contributes to the Parts, Services, and Accessories revenue stream, which was \$52.4 million in Q2 2025.

Finally, you have the business-to-business customers served by the Wholesale Express, LLC entity. These are dealerships and auctions that utilize the vehicle transportation services. This segment provides asset-light transportation brokerage services, moving automobiles primarily between dealerships and auctions across the U.S. However, this segment experienced a significant contraction in Q2 2025, with revenue dropping to just \$1.3 million.

To summarize the distinct customer groups served by the powersports dealership operations:

• Powersports enthusiasts buying new and pre-owned motorcycles, ATVs, etc.
• Consumers seeking convenient, instant cash offers for their powersports vehicles.
• Existing vehicle owners requiring parts, service, and maintenance.
• Buyers of new units (Q2 2025 sales: 10,618 units) and pre-owned units (Q2 2025 sales: 5,283 units).

The transportation segment's customers are:

• Dealerships and auctions utilizing the vehicle transportation services.

Finance and Insurance (F&I) products and services also target the retail buyers, generating \$27.2 million in revenue in Q2 2025.

RumbleON, Inc. (RMBL) - Canvas Business Model: Cost Structure

You're looking at the hard costs that drive the operations for RumbleON, Inc. as of mid-2025, right after their Q2 report. It's all about inventory acquisition, overhead control, and debt management.

The primary cost driver is the inventory itself. For the second quarter of 2025, total Revenue was $299.9 million, and Total Gross Profit was $83.9 million. This implies a total Cost of Goods Sold (COGS) of approximately $216.0 million for the period.

The margin profile shows a shift in the cost of acquiring and holding that inventory:

• New Unit Gross Margin improved to 13.2% in Q2 2025.
• Pre-owned Gross Margins improved to 18.8% in Q2 2025.

Here's a quick look at the key cost-related financial metrics from the second quarter ended June 30, 2025:

Metric	Amount (Q2 2025)	Context/Comparison
Total Revenue	$299.9 million	Decreased 11.0% year-over-year
Total Gross Profit	$83.9 million	Implied Total COGS: $216.0 million
Selling, General & Administrative (SG&A) Expense	$66.7 million	A $4.7 million reduction compared to $71.4 million in Q2 2024
Adjusted SG&A Expense	$64.9 million	Represents 77.4% of gross profit
Non-vehicle Net Debt	$185.1 million	As of June 30, 2025

Controlling the fixed and semi-fixed overhead is clearly a focus. The reported SG&A expense for Q2 2025 was $66.7 million. This figure bundles many of the dealership operating costs you mentioned, like rent, utilities, and personnel salaries across the powersports group. The adjusted figure, which strips out certain non-recurring items, was $64.9 million.

Debt servicing is a significant cost component, especially given the company's leverage. RumbleON, Inc. managed its debt structure in Q2 2025 by extending its term loan maturity to September 30, 2027, and paying down $20.0 million in principal. This action also resulted in a 0.5% reduction in the annual interest rate, which is expected to save about $3.4 million in annualized cash interest expense going forward. The Non-vehicle Net Debt stood at $185.1 million at the end of the quarter.

Regarding the technology platform development and maintenance costs, specific line-item disclosures for these technology expenses within the Q2 2025 financial statements were not explicitly detailed in the readily available summaries. These costs are generally absorbed within the SG&A structure.

Finance: draft the 13-week cash flow view incorporating the annualized interest savings by Friday.

RumbleON, Inc. (RMBL) - Canvas Business Model: Revenue Streams

RumbleON, Inc. derives significant revenue from the retail sale of new and pre-owned powersports vehicles through its dealership group.

For the second quarter of 2025, the total revenue reported was \$299.9 million. The Powersports Dealership Group contributed \$298.6 million to this total.

The ancillary services within the powersports segment also contribute materially to the top line, as detailed below:

• Parts, Service, and Accessories (Fixed Operations) generated \$52.4 million in Q2 2025 revenue.
• Finance and Insurance (F&I) product sales resulted in \$27.2 million in Q2 2025 gross profit.

The vehicle transportation brokerage fees, managed by Wholesale Express, LLC, saw a sharp contraction in Q2 2025, with revenue falling 91.4% year-over-year to \$1.3 million.

Here's a look at the key revenue components from the Q2 2025 results:

Revenue Stream Component	Q2 2025 Financial Amount
Total Revenue	\$299.9 million
Powersports Dealership Group Revenue	\$298.6 million
Parts, Service, and Accessories Revenue	\$52.4 million
Finance and Insurance Gross Profit	\$27.2 million
Vehicle Transportation Brokerage Fees (Wholesale Express, LLC Revenue)	\$1.3 million

Looking ahead, the analyst consensus for RumbleON, Inc.'s full-year 2025 revenue is approximately \$1.03 billion.