{"product_id":"t-marketing-mix","title":"AT\u0026T Inc. (T): Marketing Mix Analysis [June-2026 Updated]","description":"\u003cp\u003eThis ready-made analysis gives you a clear, research-based view of how AT\u0026amp;T Inc. markets its wireless, fiber, fixed wireless, and enterprise services in late 2025, including nationwide U.S. reach, the Lumen-driven fiber expansion, Indiana buildout across 90-plus communities, Latin America operations, convergence messaging, AI and security positioning, AST SpaceMobile satellite beta, and pricing such as the prepaid 5GB plan at $33 a month. You get a practical study aid that shows how AT\u0026amp;T Inc. reaches customers, positions its brand, and uses bundles and tiered plans to support its market presence.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eAT\u0026amp;T Inc. - Marketing Mix: Product\u003c\/h2\u003e\n\u003cp\u003eAT\u0026amp;T's product mix centers on recurring connectivity services: mobile wireless, fiber broadband, fixed wireless access, enterprise networking and security, and satellite-based testing. The core product is access, not hardware, and the value comes from network reach, speed, and service bundling.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct line\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWhat AT\u0026amp;T sells\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eReal-life numbers or amounts\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct role\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless postpaid and prepaid plans\u003c\/td\u003e\n\u003ctd\u003eMonthly mobile service with talk, text, data, device financing, and add-ons\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e2\u003c\/strong\u003e billing structures\u003c\/td\u003e\n\u003ctd\u003eMain mass-market mobile product\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber broadband and internet bundles\u003c\/td\u003e\n\u003ctd\u003eAll-fiber home and business broadband, plus wireless and security bundles\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e28.5 million\u003c\/strong\u003e consumer and business locations; speeds up to \u003cstrong\u003e5 Gbps\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd\u003ePremium fixed broadband product\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed wireless home internet\u003c\/td\u003e\n\u003ctd\u003eHome internet over the wireless network through a gateway\u003c\/td\u003e\n\u003ctd\u003e5G delivery; \u003cstrong\u003e1\u003c\/strong\u003e indoor gateway form factor\u003c\/td\u003e\n\u003ctd\u003eCoverage fill-in for homes without fiber\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise connectivity and security tools\u003c\/td\u003e\n\u003ctd\u003eDedicated internet, Ethernet, SD-WAN, private networking, managed security, and mobility services\u003c\/td\u003e\n\u003ctd\u003eNo single public product count disclosed\u003c\/td\u003e\n\u003ctd\u003eHigher-value business contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSatellite direct-to-device beta\u003c\/td\u003e\n\u003ctd\u003eStandard smartphone satellite connectivity testing with AST SpaceMobile\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e1\u003c\/strong\u003e space-based voice call completed in testing\u003c\/td\u003e\n\u003ctd\u003eCoverage expansion beyond towers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eWireless postpaid and prepaid plans\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T's wireless product is split into postpaid and prepaid service. Postpaid means you use the service first and pay after the billing cycle ends; prepaid means you pay before use. That split matters because it lets AT\u0026amp;T serve both contract-style households and price-sensitive customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnlimited talk and text\u003c\/li\u003e\n\u003cli\u003eMonthly data plans for smartphones and tablets\u003c\/li\u003e\n\u003cli\u003eDevice financing on monthly installments\u003c\/li\u003e\n\u003cli\u003eMulti-line family pricing\u003c\/li\u003e\n\u003cli\u003eAdd-ons for hotspot use, international use, and security\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFiber broadband and internet bundles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T Fiber is the company's most premium home broadband product. The network reached \u003cstrong\u003e28.5 million\u003c\/strong\u003e consumer and business locations, and some markets offer speeds up to \u003cstrong\u003e5 Gbps\u003c\/strong\u003e. Fiber matters because it gives AT\u0026amp;T a higher-value product than fixed wireless or legacy copper-based access.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAll-fiber delivery to the premise\u003c\/li\u003e\n\u003cli\u003eHigher upload capacity than older DSL-style connections\u003c\/li\u003e\n\u003cli\u003eLower latency for video calls, cloud work, and gaming\u003c\/li\u003e\n\u003cli\u003eInternet bundles that can sit alongside wireless service\u003c\/li\u003e\n\u003cli\u003eSecurity add-ons for home networks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFixed wireless home internet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T Internet Air gives households home broadband over 5G instead of a new fiber line. The product is designed for homes that want wireless installation and simpler setup, especially where fiber is not yet available.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses a single indoor gateway\u003c\/li\u003e\n\u003cli\u003eDoes not require a new wired last mile\u003c\/li\u003e\n\u003cli\u003eDepends on local wireless signal quality\u003c\/li\u003e\n\u003cli\u003eFits homes outside fiber buildout areas\u003c\/li\u003e\n\u003cli\u003eCompetes on convenience and availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eEnterprise connectivity and security tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T's enterprise product is a portfolio rather than one service. It includes dedicated internet, Ethernet, SD-WAN, private networking, managed security, and mobility for corporate customers. This matters because business buyers purchase uptime, coverage, control, and security together.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated access for predictable performance\u003c\/li\u003e\n\u003cli\u003eEthernet for site-to-site connectivity\u003c\/li\u003e\n\u003cli\u003eSD-WAN for traffic routing across networks\u003c\/li\u003e\n\u003cli\u003eManaged security alongside connectivity\u003c\/li\u003e\n\u003cli\u003eOne provider relationship across network and protection layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSatellite direct-to-device beta\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T's satellite direct-to-device beta is still early-stage. The point is to let a standard smartphone connect when terrestrial coverage is unavailable, and AT\u0026amp;T and AST SpaceMobile completed \u003cstrong\u003e1\u003c\/strong\u003e space-based voice call in testing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStandard smartphone compatibility\u003c\/li\u003e\n\u003cli\u003eNo rooftop dish required\u003c\/li\u003e\n\u003cli\u003ePre-commercial beta testing\u003c\/li\u003e\n\u003cli\u003eCoverage expansion for remote and emergency use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eAT\u0026amp;T Inc. - Marketing Mix: Place\u003c\/h2\u003e\n\u003cp\u003eAT\u0026amp;T's place strategy rests on a nationwide U.S. wireless network, fiber expansion, and direct sales channels for consumers and enterprises. The clearest distribution numbers are \u003cstrong\u003e50\u003c\/strong\u003e states, Washington, D.C., Puerto Rico, a \u003cstrong\u003e$5.75 billion\u003c\/strong\u003e fiber acquisition, and an Indiana buildout across \u003cstrong\u003e90-plus\u003c\/strong\u003e communities.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePlace area\u003c\/th\u003e\n\u003cth\u003eReal-life numeric fact\u003c\/th\u003e\n\u003cth\u003eDistribution role\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. wireless network\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e50\u003c\/strong\u003e states, Washington, D.C., Puerto Rico\u003c\/td\u003e\n\u003ctd\u003eNationwide mobile access for consumer and business customers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber footprint\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$5.75 billion\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAcquisition-based expansion of fixed broadband reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndiana buildout\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e90-plus\u003c\/strong\u003e communities\u003c\/td\u003e\n\u003ctd\u003eLocal fiber density expansion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatin America operations\u003c\/td\u003e\n\u003ctd\u003eMexico\u003c\/td\u003e\n\u003ctd\u003eCross-border market presence\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer and enterprise coverage\u003c\/td\u003e\n\u003ctd\u003eRetail, online, direct sales\u003c\/td\u003e\n\u003ctd\u003eMultiple points of access and ordering\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eWireless distribution is AT\u0026amp;T's widest channel because it reaches all \u003cstrong\u003e50\u003c\/strong\u003e states and also serves Washington, D.C. and Puerto Rico. That scale matters because mobile service is delivered through AT\u0026amp;T's own network, so availability depends less on third-party intermediaries and more on network reach and local coverage density.\u003c\/p\u003e\n\n\u003cp\u003eFiber is the other major place lever. The \u003cstrong\u003e$5.75 billion\u003c\/strong\u003e Lumen consumer fiber transaction is a geographic expansion move because it adds fixed-network reach for homes and businesses. The Indiana buildout across \u003cstrong\u003e90-plus\u003c\/strong\u003e communities shows the same logic at the state level: AT\u0026amp;T is extending fiber into specific local markets rather than relying only on national wireless coverage.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e50\u003c\/strong\u003e states plus Washington, D.C. and Puerto Rico support national wireless distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$5.75 billion\u003c\/strong\u003e marks the scale of the fiber expansion transaction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e90-plus\u003c\/strong\u003e Indiana communities show targeted local buildout.\u003c\/li\u003e\n\u003cli\u003eMexico is the Latin America distribution base.\u003c\/li\u003e\n\u003cli\u003eRetail, online, and direct sales give consumers and enterprises different entry points.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eConsumer distribution uses company-owned retail, digital ordering, and customer service channels, while enterprise distribution uses account teams, contract sales, and location-specific service delivery. This split matters because consumer demand is usually high-volume and standardized, while enterprise demand is tied to contracts, site deployment, and ongoing account management.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eAT\u0026amp;T Inc. - Marketing Mix: Promotion\u003c\/h2\u003e\n\u003cp\u003eAT\u0026amp;T Inc.'s late-2025 promotion is built around reliability, convergence, and coverage beyond the tower. The clearest numeric hooks are fiber tiers of \u003cstrong\u003e300 Mbps\u003c\/strong\u003e, \u003cstrong\u003e500 Mbps\u003c\/strong\u003e, \u003cstrong\u003e1 Gbps\u003c\/strong\u003e, \u003cstrong\u003e2 Gbps\u003c\/strong\u003e, and \u003cstrong\u003e5 Gbps\u003c\/strong\u003e, plus satellite and AI partnership milestones tied to \u003cstrong\u003e2023\u003c\/strong\u003e and \u003cstrong\u003e2024\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCustomer-centric convergence messaging\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T promotes a simple message: one provider can cover wireless, home internet, and business connectivity. The point is not just convenience; it is also upsell depth, because customers can move from basic access to faster fiber tiers and broader mobile plans without changing brands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003e300 Mbps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e500 Mbps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 Gbps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 Gbps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e5 Gbps\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThose speed tiers give AT\u0026amp;T a clear ladder in ads, store conversations, and online comparison pages. A ladder matters because it lets the company translate a technical offer into a simple choice between slower and faster service.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePromotion pillar\u003c\/th\u003e\n\u003cth\u003eMessage\u003c\/th\u003e\n\u003cth\u003eReal-life number\/date\u003c\/th\u003e\n\u003cth\u003eMarketing effect\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer-centric convergence messaging\u003c\/td\u003e\n\u003ctd\u003eWireless, fiber, and business connectivity from one provider\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e300 Mbps\u003c\/strong\u003e, \u003cstrong\u003e500 Mbps\u003c\/strong\u003e, \u003cstrong\u003e1 Gbps\u003c\/strong\u003e, \u003cstrong\u003e2 Gbps\u003c\/strong\u003e, \u003cstrong\u003e5 Gbps\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd\u003eCreates a clear upgrade path\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected AI with NVIDIA and Microsoft\u003c\/td\u003e\n\u003ctd\u003eAI-enabled network and cloud positioning\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCES 2024\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMoves AT\u0026amp;T into technology leadership conversations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDynamic Defense security positioning\u003c\/td\u003e\n\u003ctd\u003eProtection against fraud, spam, and risk\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e5G\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSupports premium and business offers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSatellite connectivity beta with AST SpaceMobile\u003c\/td\u003e\n\u003ctd\u003eCoverage beyond the tower footprint\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSeptember 8, 2023\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBuilds a dead-zone elimination story\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDead-zone elimination partnership with rivals\u003c\/td\u003e\n\u003ctd\u003eIndustry-wide race to cover hard-to-reach areas\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$100 million\u003c\/strong\u003e, \u003cstrong\u003e2024\u003c\/strong\u003e, \u003cstrong\u003e2022\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd\u003eValidates the market and AT\u0026amp;T's message\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnected AI with NVIDIA and Microsoft\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T used \u003cstrong\u003eCES 2024\u003c\/strong\u003e to connect its network story with AI. That matters because customers and business buyers increasingly hear AI as a shorthand for speed, automation, and better service, even when the underlying change is in network operations rather than in the customer interface.\u003c\/p\u003e\n\u003cp\u003eThe promotional value of AI is that it gives AT\u0026amp;T a technology narrative that goes beyond price cuts. A carrier that speaks about Microsoft and NVIDIA can frame its network as smarter and more responsive, which helps the company defend share in a market where coverage and reliability often look similar on the surface.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDynamic Defense security positioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSecurity promotion works because buyers do not want connectivity alone; they want fewer interruptions, fewer scams, and fewer account problems. AT\u0026amp;T's security message is strongest when it sits next to \u003cstrong\u003e5G\u003c\/strong\u003e, because more connected devices raise the value of protection.\u003c\/p\u003e\n\u003cp\u003eFor business customers, the defense message is tied to network control, risk reduction, and continuity. That matters in marketing because security features reduce switching anxiety and make higher-value plans easier to justify.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSatellite connectivity beta with AST SpaceMobile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T's satellite message rests on a concrete milestone: a space-based voice call on \u003cstrong\u003eSeptember 8, 2023\u003c\/strong\u003e. Promotionally, that date matters because it turns satellite coverage into proof, not a promise.\u003c\/p\u003e\n\u003cp\u003eThe key message is that the phone stays standard while the network reach expands. That is a strong marketing angle because the customer does not need special hardware to understand the benefit of reaching places where towers do not work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDead-zone elimination partnership with rivals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRival activity makes AT\u0026amp;T's dead-zone message more believable. Verizon invested \u003cstrong\u003e$100 million\u003c\/strong\u003e in AST SpaceMobile in \u003cstrong\u003e2024\u003c\/strong\u003e, and T-Mobile announced satellite-to-phone work with SpaceX in \u003cstrong\u003e2022\u003c\/strong\u003e. Those dates show that coverage gaps became a carrier-wide marketing theme, not an AT\u0026amp;T-only claim.\u003c\/p\u003e\n\u003cp\u003eThat competitive backdrop helps AT\u0026amp;T frame its promotion around the same problem every carrier wants to solve: keeping service alive in remote, rural, and emergency-use areas.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e2024\u003c\/strong\u003e AI partnership messaging at \u003cstrong\u003eCES 2024\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeptember 8, 2023\u003c\/strong\u003e satellite voice-call milestone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$100 million\u003c\/strong\u003e rival investment in AST SpaceMobile in \u003cstrong\u003e2024\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2022\u003c\/strong\u003e rival satellite-to-phone announcement by T-Mobile with SpaceX\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e300 Mbps\u003c\/strong\u003e to \u003cstrong\u003e5 Gbps\u003c\/strong\u003e fiber ladder used in customer messaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eAT\u0026amp;T Inc. - Marketing Mix: Price\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e$33\u003c\/strong\u003e monthly for the prepaid 5GB plan.\u003c\/p\u003e\n\u003cp\u003ePostpaid wireless pricing has \u003cstrong\u003e3\u003c\/strong\u003e public unlimited tiers: Unlimited Starter SL at \u003cstrong\u003e$65.99\u003c\/strong\u003e for 1 line and \u003cstrong\u003e$35.99\u003c\/strong\u003e per line for 4 lines, Unlimited Extra EL at \u003cstrong\u003e$75.99\u003c\/strong\u003e for 1 line and \u003cstrong\u003e$40.99\u003c\/strong\u003e per line for 4 lines, and Unlimited Premium PL at \u003cstrong\u003e$85.99\u003c\/strong\u003e for 1 line and \u003cstrong\u003e$50.99\u003c\/strong\u003e per line for 4 lines.\u003c\/p\u003e\n\u003cp\u003eThe single-line spread from Starter SL to Premium PL is \u003cstrong\u003e$20.00\u003c\/strong\u003e; the 4-line spread is \u003cstrong\u003e$15.00\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAT\u0026amp;T Fiber has \u003cstrong\u003e5\u003c\/strong\u003e public price points: \u003cstrong\u003e$55\u003c\/strong\u003e for 300 Mbps, \u003cstrong\u003e$65\u003c\/strong\u003e for 500 Mbps, \u003cstrong\u003e$80\u003c\/strong\u003e for 1 Gig, \u003cstrong\u003e$145\u003c\/strong\u003e for 2 Gig, and \u003cstrong\u003e$245\u003c\/strong\u003e for 5 Gig.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePrice item\u003c\/th\u003e\n\u003cth\u003eAmount\u003c\/th\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eNumeric detail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepaid 5GB\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$33\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e1 plan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnlimited Starter SL\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$65.99\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 line per month\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$35.99\u003c\/strong\u003e per line for 4 lines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnlimited Extra EL\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$75.99\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 line per month\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$40.99\u003c\/strong\u003e per line for 4 lines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnlimited Premium PL\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$85.99\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 line per month\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$50.99\u003c\/strong\u003e per line for 4 lines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAT\u0026amp;T Fiber 300\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$55\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e300 Mbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAT\u0026amp;T Fiber 500\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$65\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e500 Mbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAT\u0026amp;T Fiber 1 Gig\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$80\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e1 Gig\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAT\u0026amp;T Fiber 2 Gig\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$145\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e2 Gig\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAT\u0026amp;T Fiber 5 Gig\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$245\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eper month\u003c\/td\u003e\n\u003ctd\u003e5 Gig\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice installment plan\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e36\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003emonths\u003c\/td\u003e\n\u003ctd\u003emonthly financing term\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundled billing\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e1\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003emonthly bill\u003c\/td\u003e\n\u003ctd\u003ewireless and fiber\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e$10\u003c\/strong\u003e per line monthly AutoPay and paperless billing discount on eligible unlimited plans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3\u003c\/strong\u003e postpaid unlimited tiers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5\u003c\/strong\u003e fiber price tiers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e36\u003c\/strong\u003e-month device payment term\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$190\u003c\/strong\u003e difference between AT\u0026amp;T Fiber 300 at \u003cstrong\u003e$55\u003c\/strong\u003e and AT\u0026amp;T Fiber 5 Gig at \u003cstrong\u003e$245\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$25\u003c\/strong\u003e difference between AT\u0026amp;T Fiber 300 at \u003cstrong\u003e$55\u003c\/strong\u003e and AT\u0026amp;T Fiber 1 Gig at \u003cstrong\u003e$80\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$65\u003c\/strong\u003e difference between AT\u0026amp;T Fiber 1 Gig at \u003cstrong\u003e$80\u003c\/strong\u003e and AT\u0026amp;T Fiber 2 Gig at \u003cstrong\u003e$145\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$100\u003c\/strong\u003e difference between AT\u0026amp;T Fiber 2 Gig at \u003cstrong\u003e$145\u003c\/strong\u003e and AT\u0026amp;T Fiber 5 Gig at \u003cstrong\u003e$245\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":44602247839893,"sku":"t-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/t-marketing-mix.png?v=1740149211","url":"https:\/\/dcf-model.com\/fr\/products\/t-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}