{"product_id":"600010ss-ansoff-matrix","title":"Inner Mongolia Baotou Steel Union Co., Ltd. (600010.SS): Ansoff Matrix","description":"\u003cp\u003eThe Ansoff Matrix serves as a powerful strategic tool for decision-makers, entrepreneurs, and business managers seeking growth opportunities. For Inner Mongolia Baotou Steel Union Co., Ltd., understanding how to effectively navigate Market Penetration, Market Development, Product Development, and Diversification strategies can unlock new pathways to success. Dive into the specifics of each quadrant to discover actionable insights that can propel this steel giant forward in an increasingly competitive landscape.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eInner Mongolia Baotou Steel Union Co., Ltd. - Ansoff Matrix: Market Penetration\u003c\/h2\u003e\n\n\u003ch3\u003eEnhance sales efforts in existing domestic markets to increase market share\u003c\/h3\u003e\n\u003cp\u003eIn 2022, Inner Mongolia Baotou Steel Union Co., Ltd. reported a total revenue of approximately \u003cstrong\u003eRMB 88.87 billion\u003c\/strong\u003e, with steel output reaching \u003cstrong\u003e10.44 million tons\u003c\/strong\u003e. The company aims to boost its market share in key domestic markets such as Hebei and Jiangsu, which accounted for \u003cstrong\u003e40%\u003c\/strong\u003e and \u003cstrong\u003e30%\u003c\/strong\u003e of its sales respectively. The targeted increase in sales efforts is projected to achieve an additional \u003cstrong\u003e5%\u003c\/strong\u003e market share by 2024.\u003c\/p\u003e\n\n\u003ch3\u003eLeverage existing distribution networks to push current steel products more effectively\u003c\/h3\u003e\n\u003cp\u003eBaotou Steel operates a well-established distribution network with over \u003cstrong\u003e200\u003c\/strong\u003e direct sales offices and partnerships with \u003cstrong\u003e1,000+\u003c\/strong\u003e distributors nationwide. In 2023, the company aims to enhance distribution efficiency by integrating digital logistics solutions, potentially reducing distribution costs by \u003cstrong\u003e15%\u003c\/strong\u003e while increasing delivery speed. This strategic move is expected to support a \u003cstrong\u003e20%\u003c\/strong\u003e increase in product availability in key markets.\u003c\/p\u003e\n\n\u003ch3\u003eImplement competitive pricing strategies to outperform local competitors\u003c\/h3\u003e\n\u003cp\u003eAs of Q3 2023, the average selling price of Baotou Steel's hot-rolled steel was noted at \u003cstrong\u003eRMB 4,000\u003c\/strong\u003e per ton, compared to competitors like Ansteel and Wuhan Steel, who sell at about \u003cstrong\u003eRMB 4,200\u003c\/strong\u003e and \u003cstrong\u003eRMB 4,150\u003c\/strong\u003e respectively. By adopting a penetration pricing strategy, Baotou Steel plans to reduce prices by \u003cstrong\u003e5%\u003c\/strong\u003e in the short term, aiming to gain traction in the competitive landscape of the domestic steel market.\u003c\/p\u003e\n\n\u003ch3\u003eIncrease promotional activities and customer loyalty programs to boost sales\u003c\/h3\u003e\n\u003cp\u003eIn 2023, Baotou Steel has allocated \u003cstrong\u003eRMB 200 million\u003c\/strong\u003e to promotional campaigns and customer loyalty initiatives. Past data indicates that similar investments resulted in a \u003cstrong\u003e30%\u003c\/strong\u003e increase in customer retention rates and a \u003cstrong\u003e15%\u003c\/strong\u003e uplift in total sales in the following year. The current strategy includes targeted marketing in top-tier cities and online platforms, with an anticipated growth in customer engagement of \u003cstrong\u003e25%\u003c\/strong\u003e by the end of 2023.\u003c\/p\u003e \n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eMetric\u003c\/th\u003e\n    \u003cth\u003e2022 Value\u003c\/th\u003e\n    \u003cth\u003e2023 Target\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTotal Revenue\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eRMB 88.87 billion\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eIncrease by 10%\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTotal Steel Output\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e10.44 million tons\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e12 million tons\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eAverage Selling Price (Hot-Rolled Steel)\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eRMB 4,000\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003eRMB 3,800\u003c\/strong\u003e (target price)\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePromotional Budget\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eN\/A\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eRMB 200 million\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eProjected Market Share Increase\u003c\/td\u003e\n    \u003ctd\u003e\n\u003cstrong\u003e40%\u003c\/strong\u003e (Hebei)\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e45%\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCustomer Engagement Growth\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003eN\/A\u003c\/strong\u003e\u003c\/td\u003e\n    \u003ctd\u003e\u003cstrong\u003e25%\u003c\/strong\u003e\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eInner Mongolia Baotou Steel Union Co., Ltd. - Ansoff Matrix: Market Development\u003c\/h2\u003e\n\n\u003ch3\u003eExplore and enter new geographic regions outside of Inner Mongolia, focusing on areas with rising infrastructure demands\u003c\/h3\u003e\n\u003cp\u003eInner Mongolia Baotou Steel Union Co., Ltd. is strategically focusing on geographic expansion. The National Development and Reform Commission (NDRC) reported that China's infrastructure investment was approximately \u003cstrong\u003eRMB 5.2 trillion\u003c\/strong\u003e in 2021, with a projected increase of \u003cstrong\u003e8%\u003c\/strong\u003e annually. Target markets include Southeast Asia and Africa, where infrastructure spending is expected to rise significantly. For instance, the Asian Development Bank estimates that the region will require \u003cstrong\u003e$26 trillion\u003c\/strong\u003e in infrastructure investment by 2030.\u003c\/p\u003e\n\n\u003ch3\u003eForm partnerships with international distributors to access overseas markets\u003c\/h3\u003e\n\u003cp\u003eBaotou Steel is actively seeking partnerships with international distributors. In 2022, the company signed a memorandum of understanding (MOU) with distributors in Vietnam and Malaysia aimed at enhancing supply chain integration. The international steel market is valued at approximately \u003cstrong\u003e$1.2 trillion\u003c\/strong\u003e as of 2023, with a CAGR of \u003cstrong\u003e6.2%\u003c\/strong\u003e expected through 2027. Collaborating with partners can amplify Baotou Steel's market penetration in these fast-growing regions.\u003c\/p\u003e\n\n\u003ch3\u003eTailor existing steel products to meet the specific standards and requirements of new markets\u003c\/h3\u003e\n\u003cp\u003eTo successfully penetrate new markets, Baotou Steel plans to adapt its product lineup. Current product standards in the European Union (EU) and North America require compliance with specific certifications such as EN 10025 and ASTM A36. In 2021, Baotou Steel invested approximately \u003cstrong\u003eRMB 300 million\u003c\/strong\u003e in R\u0026amp;D to innovate and comply with these regional standards. The company's goal is to increase export volumes to these markets by \u003cstrong\u003e25%\u003c\/strong\u003e within the next three years.\u003c\/p\u003e\n\n\u003ch3\u003eUtilize digital platforms to reach and engage customers in untapped markets\u003c\/h3\u003e\n\u003cp\u003eDigital marketing strategies are critical for Baotou Steel’s market development. As of 2023, online B2B sales in the global steel industry are projected to reach \u003cstrong\u003e$350 billion\u003c\/strong\u003e, reflecting a shift toward e-commerce. Baotou Steel has enhanced its online presence, generating a \u003cstrong\u003e15%\u003c\/strong\u003e increase in inquiries through digital channels since launching its new website in early 2023. The company plans to leverage social media and industry-specific platforms to target and engage potential clients in new markets.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eMetric\u003c\/th\u003e\n        \u003cth\u003eValue\u003c\/th\u003e\n        \u003cth\u003eYear\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInfrastructure Investment in China\u003c\/td\u003e\n        \u003ctd\u003eRMB 5.2 trillion\u003c\/td\u003e\n        \u003ctd\u003e2021\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eProjected Annual Growth Rate (Infrastructure Investment)\u003c\/td\u003e\n        \u003ctd\u003e8%\u003c\/td\u003e\n        \u003ctd\u003e2021-2030\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInfrastructure Investment Required in Asia by 2030\u003c\/td\u003e\n        \u003ctd\u003e$26 trillion\u003c\/td\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInternational Steel Market Value\u003c\/td\u003e\n        \u003ctd\u003e$1.2 trillion\u003c\/td\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eExpected CAGR for International Steel Market\u003c\/td\u003e\n        \u003ctd\u003e6.2%\u003c\/td\u003e\n        \u003ctd\u003e2023-2027\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eInvestment in R\u0026amp;D for Compliance\u003c\/td\u003e\n        \u003ctd\u003eRMB 300 million\u003c\/td\u003e\n        \u003ctd\u003e2021\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eTargeted Export Volume Increase\u003c\/td\u003e\n        \u003ctd\u003e25%\u003c\/td\u003e\n        \u003ctd\u003eNext 3 Years\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eProjected Online B2B Steel Sales\u003c\/td\u003e\n        \u003ctd\u003e$350 billion\u003c\/td\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eIncrease in Inquiries via Digital Channels\u003c\/td\u003e\n        \u003ctd\u003e15%\u003c\/td\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eInner Mongolia Baotou Steel Union Co., Ltd. - Ansoff Matrix: Product Development\u003c\/h2\u003e\n\n\u003ch3\u003eInvest in research and development to create new steel alloys with enhanced properties\u003c\/h3\u003e\n\u003cp\u003eAs of 2022, Inner Mongolia Baotou Steel Union Co., Ltd. allocated approximately \u003cstrong\u003eRMB 500 million\u003c\/strong\u003e towards research and development. This investment focused on the development of new steel alloys designed to improve tensile strength and corrosion resistance. The company aims to increase market competitiveness by introducing at least \u003cstrong\u003e3-5 new alloy products\u003c\/strong\u003e annually. Enhanced properties target industries such as automotive, construction, and energy, where performance in harsh environments is crucial.\u003c\/p\u003e\n\n\u003ch3\u003eDevelop sustainable steel products that cater to environmentally-conscious consumers\u003c\/h3\u003e\n\u003cp\u003eIn recent years, Baotou Steel has shifted its focus towards sustainability, aiming for a \u003cstrong\u003e30% reduction\u003c\/strong\u003e in carbon emissions by 2025, compared to 2020 levels. In 2023, the company launched a new line of environmentally-friendly steel products utilizing electric arc furnace (EAF) technology. EAF production results in \u003cstrong\u003emore than 70% less emissions\u003c\/strong\u003e compared to traditional methods. The sustainable product line is expected to generate \u003cstrong\u003eRMB 1 billion\u003c\/strong\u003e in sales by the end of 2024, driven by increased demand from green construction projects.\u003c\/p\u003e\n\n\u003ch3\u003eIntroduce value-added services such as customized steel solutions for industrial clients\u003c\/h3\u003e\n\u003cp\u003eBaotou Steel has reported a strategic pivot towards offering customized solutions, forecasting that \u003cstrong\u003e20%\u003c\/strong\u003e of total revenues will come from value-added services by 2025. The company is currently serving over \u003cstrong\u003e150 industrial clients\u003c\/strong\u003e with tailored products that meet specific mechanical and finishing requirements. The introduction of these services is projected to increase profit margins by \u003cstrong\u003e15%\u003c\/strong\u003e in the next fiscal year. Additionally, Baotou Steel has enhanced its customer service operations, reducing lead times for customized orders to \u003cstrong\u003eless than 10 days\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eCollaborate with technology firms to incorporate smart technologies into steel products\u003c\/h3\u003e\n\u003cp\u003eIn collaboration with leading tech firms, Baotou Steel is adopting smart manufacturing technologies, including the integration of IoT (Internet of Things) into its production processes. This initiative aims to reduce operational costs by \u003cstrong\u003e10-15%\u003c\/strong\u003e through improved efficiency and real-time monitoring. The company has partnered with \u003cstrong\u003eHuawei\u003c\/strong\u003e to develop smart steel solutions and aims to launch a pilot program in 2024, targeting a \u003cstrong\u003e5% increase\u003c\/strong\u003e in production capacity by utilizing predictive analytics. Investment in smart technologies is expected to reach \u003cstrong\u003eRMB 300 million\u003c\/strong\u003e over the next two years.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eYear\u003c\/th\u003e\n        \u003cth\u003eR\u0026amp;D Investment (RMB)\u003c\/th\u003e\n        \u003cth\u003eExpected Revenue from Sustainable Products (RMB billion)\u003c\/th\u003e\n        \u003cth\u003ePercentage of Revenue from Value-added Services\u003c\/th\u003e\n        \u003cth\u003eOperational Cost Reduction\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2022\u003c\/td\u003e\n        \u003ctd\u003e500 million\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2023\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003e1\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2024\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003e1\u003c\/td\u003e\n        \u003ctd\u003e20%\u003c\/td\u003e\n        \u003ctd\u003e10-15%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003e2025\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003eN\/A\u003c\/td\u003e\n        \u003ctd\u003e20%\u003c\/td\u003e\n        \u003ctd\u003e10-15%\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eInner Mongolia Baotou Steel Union Co., Ltd. - Ansoff Matrix: Diversification\u003c\/h2\u003e\n\n\u003ch3\u003eEnter the renewable energy sector by producing steel components for wind turbines and solar panels.\u003c\/h3\u003e\n\u003cp\u003eInner Mongolia Baotou Steel Union Co., Ltd. has recognized the potential in the renewable energy sector. The global wind turbine market is expected to reach \u003cstrong\u003e$157.5 billion\u003c\/strong\u003e by 2026, growing at a CAGR of \u003cstrong\u003e9.2%\u003c\/strong\u003e from 2021 to 2026. Additionally, the solar panel market is projected to grow from \u003cstrong\u003e$52.5 billion\u003c\/strong\u003e in 2021 to \u003cstrong\u003e$223.3 billion\u003c\/strong\u003e by 2026, increasing at a CAGR of \u003cstrong\u003e33.6%\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSteel components are crucial in the manufacturing of these renewable energy systems. By diversifying into this sector, Baotou Steel can leverage its existing manufacturing capabilities. The demand for high-strength, durable steel for wind turbine towers and solar panel structures can offer substantial revenue opportunities.\u003c\/p\u003e\n\n\u003ch3\u003eInvest in the development of construction equipment to diversify product offerings.\u003c\/h3\u003e\n\u003cp\u003eThe global construction equipment market size was valued at \u003cstrong\u003e$136.3 billion\u003c\/strong\u003e in 2021 and is expected to grow to \u003cstrong\u003e$188.6 billion\u003c\/strong\u003e by 2028, at a CAGR of \u003cstrong\u003e4.8%\u003c\/strong\u003e. Baotou Steel's investment in this sector can significantly enhance its product portfolio. As of 2023, the company has allocated approximately \u003cstrong\u003e$300 million\u003c\/strong\u003e towards R\u0026amp;D for construction equipment manufacturing.\u003c\/p\u003e\n\u003cp\u003eThe construction equipment segment is projected to hold a dominant share with excavators and loaders being the most in-demand products, accounting for over \u003cstrong\u003e50%\u003c\/strong\u003e of sales in this market.\u003c\/p\u003e\n\n\u003ch3\u003eExplore opportunities in the recycling industry to leverage expertise in materials processing.\u003c\/h3\u003e\n\u003cp\u003eThe recycling market is rapidly expanding, with estimates suggesting it will surpass \u003cstrong\u003e$500 billion\u003c\/strong\u003e by 2027. Inner Mongolia Baotou Steel can capitalize on its expertise in materials processing by entering the recycling of metals, particularly steel and aluminum. In 2022, Baotou Steel recycled approximately \u003cstrong\u003e1 million tons\u003c\/strong\u003e of scrap metal, and with an investment of \u003cstrong\u003e$100 million\u003c\/strong\u003e, the company aims to enhance its recycling capabilities by 2025.\u003c\/p\u003e\n\u003cp\u003eWith a growing emphasis on sustainable practices, the recycling of industrial materials plays a pivotal role in reducing carbon footprints and conserving resources.\u003c\/p\u003e\n\n\u003ch3\u003eAcquire or partner with companies in related industries to broaden the company’s portfolio.\u003c\/h3\u003e\n\u003cp\u003eStrategic acquisitions can significantly enhance Baotou Steel’s market presence. The company's recent acquisition of a minority stake in a renewable energy firm for approximately \u003cstrong\u003e$50 million\u003c\/strong\u003e demonstrates its intention to broaden its portfolio. Furthermore, the company has set aside \u003cstrong\u003e$200 million\u003c\/strong\u003e for potential partnerships and acquisitions within the next two years.\u003c\/p\u003e\n\u003cp\u003eIn 2021, the global mergers and acquisitions (M\u0026amp;A) activity in the steel sector amounted to \u003cstrong\u003e$24.5 billion\u003c\/strong\u003e, reflecting the ongoing consolidation trends. By targeting companies with complementary technologies or market access, Baotou Steel can increase operational synergies and accelerate growth.\u003c\/p\u003e\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eSector\u003c\/th\u003e\n        \u003cth\u003eMarket Size (2021)\u003c\/th\u003e\n        \u003cth\u003eProjected Market Size (2026\/2028)\u003c\/th\u003e\n        \u003cth\u003eCAGR (%)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eWind Energy\u003c\/td\u003e\n        \u003ctd\u003e$74.2 billion\u003c\/td\u003e\n        \u003ctd\u003e$157.5 billion\u003c\/td\u003e\n        \u003ctd\u003e9.2%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eSolar Energy\u003c\/td\u003e\n        \u003ctd\u003e$52.5 billion\u003c\/td\u003e\n        \u003ctd\u003e$223.3 billion\u003c\/td\u003e\n        \u003ctd\u003e33.6%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eConstruction Equipment\u003c\/td\u003e\n        \u003ctd\u003e$136.3 billion\u003c\/td\u003e\n        \u003ctd\u003e$188.6 billion\u003c\/td\u003e\n        \u003ctd\u003e4.8%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRecycling Industry\u003c\/td\u003e\n        \u003ctd\u003e$350 billion\u003c\/td\u003e\n        \u003ctd\u003e$500 billion\u003c\/td\u003e\n        \u003ctd\u003e-\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003cp\u003eThe Ansoff Matrix provides a robust framework for Inner Mongolia Baotou Steel Union Co., Ltd. to identify and pursue growth opportunities across various dimensions, from market penetration to diversification. By strategically enhancing their current operations and exploring new ventures, the company can not only solidify its position in existing markets but also tap into promising new sectors, ensuring long-term resilience and profitability in a dynamic global landscape.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45623040278677,"sku":"600010ss-ansoff-matrix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/600010ss-ansoff-matrix.png?v=1739133687","url":"https:\/\/dcf-model.com\/pt\/products\/600010ss-ansoff-matrix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}