{"product_id":"licins-marketing-mix","title":"Life Insurance Corporation of India (LICI.NS): Marketing Mix Analysis","description":"\u003cp\u003eIn the vast landscape of financial security, Life Insurance Corporation of India (LIC) stands as a beacon of trust and reliability. Navigating the intricate web of the marketing mix—Product, Place, Promotion, and Price—LIC offers a diverse array of insurance solutions tailored to meet the unique needs of every individual. Curious about how LIC crafts its offerings, reaches its customers, and creates value through competitive pricing? Dive deeper into the world of LIC and explore the strategic framework that drives its success in safeguarding lives and futures.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eLife Insurance Corporation of India - Marketing Mix: Product\u003c\/h2\u003e\n\nLife Insurance Corporation of India (LIC) offers a wide range of insurance products tailored to meet diverse customer needs. Below is a detailed overview of the product offerings that has helped LIC maintain its market dominance, particularly in the context of its comprehensive marketing mix.\n\n\u003ch3\u003eWide Range of Insurance Policies\u003c\/h3\u003e\nLIC's portfolio includes over 30 different insurance plans designed to cater to various segments of the market. The product offerings can be broadly categorized into several types:\n\n\u003ch3\u003eEndowment Plans and Money-Back Policies\u003c\/h3\u003e\nEndowment plans provided by LIC combine both protection and savings. These plans typically offer a sum assured along with bonuses. As of 2021-2022, LIC's endowment plans contributed approximately ₹22,000 crores to the total premium income, reflecting their popularity among customers. The money-back policies provide periodic returns during the policy term, enhancing liquidity. \n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePolicy Type\u003c\/th\u003e\n        \u003cth\u003eSum Assured\u003c\/th\u003e\n        \u003cth\u003ePolicy Term\u003c\/th\u003e\n        \u003cth\u003eAnnual Premium (Approx.)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eEndowment Plan\u003c\/td\u003e\n        \u003ctd\u003e₹1,00,000 - ₹5,00,000\u003c\/td\u003e\n        \u003ctd\u003e10-25 Years\u003c\/td\u003e\n        \u003ctd\u003e₹12,000 - ₹50,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMoney-Back Policy\u003c\/td\u003e\n        \u003ctd\u003e₹1,00,000 - ₹3,00,000\u003c\/td\u003e\n        \u003ctd\u003e15-20 Years\u003c\/td\u003e\n        \u003ctd\u003e₹15,000 - ₹45,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eTerm Insurance for Risk Coverage\u003c\/h3\u003e\nLIC's term insurance plans are designed to provide financial security to the family of the insured in case of untimely demise. The premium for term insurance is significantly lower compared to other plans. In the fiscal year 2021-2022, LIC reported about ₹14,000 crores in premium income from term insurance policies alone.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePolicy Name\u003c\/th\u003e\n        \u003cth\u003eSum Assured\u003c\/th\u003e\n        \u003cth\u003ePolicy Term\u003c\/th\u003e\n        \u003cth\u003eAnnual Premium (Approx.)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLIC's Tech Term Plan\u003c\/td\u003e\n        \u003ctd\u003e₹50,00,000 - ₹1,00,00,000\u003c\/td\u003e\n        \u003ctd\u003e10-40 Years\u003c\/td\u003e\n        \u003ctd\u003eStarts from ₹6,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003ePension and Annuity Plans\u003c\/h3\u003e\nLIC's pension and annuity plans provide a steady income post-retirement. As of 2022, LIC's pension schemes were responsible for approximately ₹10,500 crores in premium income. These plans are essential for long-term financial planning and stability.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePlan Type\u003c\/th\u003e\n        \u003cth\u003eMinimum Premium\u003c\/th\u003e\n        \u003cth\u003ePolicy Term\u003c\/th\u003e\n        \u003cth\u003ePayout Frequency\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLIC Jeevan Akshay VI\u003c\/td\u003e\n        \u003ctd\u003e₹1,00,000\u003c\/td\u003e\n        \u003ctd\u003eSingle Premium\u003c\/td\u003e\n        \u003ctd\u003eMonthly\/Quarterly\/Half-Yearly\/Yearly\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eGroup Insurance Schemes\u003c\/h3\u003e\nLIC provides various group insurance schemes for organizations, aiming to cover large groups against unforeseen events. In the year 2021-2022, LIC's group insurance premiums reached approximately ₹18,300 crores. This segment is essential for employer-employee relationships and corporate social responsibility.\n\n\u003ch3\u003eUnit-Linked Insurance Plans (ULIPs)\u003c\/h3\u003e\nULIPs are a combination of insurance and investment. LIC's ULIPs allow policyholders to create wealth while providing insurance coverage. In recent years, ULIPs have gained traction, with premium collections hitting around ₹8,000 crores in 2021-2022.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePolicy Name\u003c\/th\u003e\n        \u003cth\u003eMinimum Premium\u003c\/th\u003e\n        \u003cth\u003ePolicy Term\u003c\/th\u003e\n        \u003cth\u003eInvestment Options\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLIC's ULIP Plan\u003c\/td\u003e\n        \u003ctd\u003e₹25,000\u003c\/td\u003e\n        \u003ctd\u003e10-25 Years\u003c\/td\u003e\n        \u003ctd\u003eEquity\/Bond Funds\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eHealth Insurance Options\u003c\/h3\u003e\nLIC has also ventured into the health insurance space, offering products that cover medical expenses. The health insurance segment has seen a rise in demand, contributing nearly ₹5,000 crores to LIC's total premium income in 2021-2022.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePlan Name\u003c\/th\u003e\n        \u003cth\u003eCoverage Amount\u003c\/th\u003e\n        \u003cth\u003ePolicy Term\u003c\/th\u003e\n        \u003cth\u003eAnnual Premium (Approx.)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eLIC Health Insurance\u003c\/td\u003e\n        \u003ctd\u003e₹3,00,000 - ₹1,00,00,000\u003c\/td\u003e\n        \u003ctd\u003e1-3 Years\u003c\/td\u003e\n        \u003ctd\u003e₹5,000 - ₹40,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eLife Insurance Corporation of India - Marketing Mix: Place\u003c\/h2\u003e\n\nLife Insurance Corporation of India (LIC) has engineered a robust distribution network designed to make its policies widely accessible across the diverse landscape of India. The following elements illustrate the strategic approach taken by LIC in managing the Place aspect of its marketing mix.\n\n\u003ch3\u003eExtensive Branch Network Across India\u003c\/h3\u003e\nLIC operates a vast network of over 4,800 branches spread across India. These branches ensure that LIC's services are available to customers in both urban and rural regions. This extensive reach allows for localized awareness and customer service.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eType of Branches\u003c\/th\u003e\n        \u003cth\u003eNumber of Branches\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eUrban Branches\u003c\/td\u003e\n        \u003ctd\u003eApproximately 2,400\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRural Branches\u003c\/td\u003e\n        \u003ctd\u003eApproximately 2,400\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eAgents in Urban and Rural Areas\u003c\/h3\u003e\nThe LIC network is strengthened by its large workforce of agents, totaling over 1.3 million agents nationwide. This enables personalized consultations and direct sales, creating significant touchpoints for customer engagement.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eAgent Distribution\u003c\/th\u003e\n        \u003cth\u003eCount\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eUrban Agents\u003c\/td\u003e\n        \u003ctd\u003eApproximately 700,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRural Agents\u003c\/td\u003e\n        \u003ctd\u003eApproximately 600,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eOnline Policy Purchase and Management\u003c\/h3\u003e\nIn response to the growing trend of digitalization, LIC has developed a comprehensive online platform that allows customers to purchase policies and manage their accounts digitally. As of 2023, approximately 25% of new policies are purchased through online channels.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eOnline Stat\u003c\/th\u003e\n        \u003cth\u003eData\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003ePercentage of Policies Sold Online\u003c\/td\u003e\n        \u003ctd\u003e25%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eAnnual Online Transactions (2022-2023)\u003c\/td\u003e\n        \u003ctd\u003eOver 5 million\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eCollaborations with Banks and Financial Institutions\u003c\/h3\u003e\nLIC collaborates with over 200 banks and financial institutions to enhance its distribution strategy. Through these partnerships, LIC can offer its products as part of financial service packages, increasing its market penetration. \n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eCollaboration Type\u003c\/th\u003e\n        \u003cth\u003eNumber of Partners\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003ePublic Sector Banks\u003c\/td\u003e\n        \u003ctd\u003eOver 60\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003ePrivate Sector Banks\u003c\/td\u003e\n        \u003ctd\u003eApproximately 140\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eMobile Application for Accessibility\u003c\/h3\u003e\nLIC has launched a user-friendly mobile application that facilitates policy purchases, premium payments, and claim tracking. As of 2023, the app has recorded over 1 million downloads and continues to increase in user engagement.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eMobile App Metric\u003c\/th\u003e\n        \u003cth\u003eData\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eDownloads\u003c\/td\u003e\n        \u003ctd\u003e1 million+\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMonthly Active Users\u003c\/td\u003e\n        \u003ctd\u003eOver 200,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eCustomer Service Centers Nationwide\u003c\/h3\u003e\nTo enhance customer support, LIC has established a network of over 1,000 customer service centers, ensuring that assistance is readily available. These centers handle inquiries, process claims, and provide personalized service.\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003eService Center Type\u003c\/th\u003e\n        \u003cth\u003eCount\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eRegional Offices\u003c\/td\u003e\n        \u003ctd\u003eOver 200\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eCustomer Service Centers\u003c\/td\u003e\n        \u003ctd\u003eApproximately 800\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eLife Insurance Corporation of India - Marketing Mix: Promotion\u003c\/h2\u003e\n\n\u003ch3\u003eTV and Radio Advertisements\u003c\/h3\u003e\nLife Insurance Corporation of India (LIC) utilizes television and radio as major channels for advertising. In FY 2022, LIC's advertising spend was approximately INR 550 crore (USD 74 million). The company ran over 1,500 TV spots throughout the year.\n\n\u003ch3\u003ePrint Ads in Newspapers and Magazines\u003c\/h3\u003e\nLIC has a longstanding tradition of print advertising. Specifically, in 2022, the company allocated around INR 100 crore (USD 13 million) towards print media, covering more than 20 major newspapers and 15 popular magazines. As a result, LIC maintained a presence in over 10,000 print editions during the year.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eMedium\u003c\/th\u003e\n    \u003cth\u003eSpent (INR Crores)\u003c\/th\u003e\n    \u003cth\u003ePublications\u003c\/th\u003e\n    \u003cth\u003eReach\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eNewspapers\u003c\/td\u003e\n    \u003ctd\u003e75\u003c\/td\u003e\n    \u003ctd\u003e20\u003c\/td\u003e\n    \u003ctd\u003eOver 10,000 editions\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eMagazines\u003c\/td\u003e\n    \u003ctd\u003e25\u003c\/td\u003e\n    \u003ctd\u003e15\u003c\/td\u003e\n    \u003ctd\u003eMultiple demographics\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eSocial Media Marketing Campaigns\u003c\/h3\u003e\nThe digital landscape is vital for LIC's promotion. By 2023, LIC had approximately 3 million followers on Facebook and over 1 million followers on Twitter. Their annual budget for social media marketing was about INR 50 crore (USD 6.6 million), focusing on targeted campaigns that achieved an engagement rate of 2.5%, significantly higher than the industry average.\n\n\u003ch3\u003eSponsorships and Events\u003c\/h3\u003e\nLIC engages in strategic sponsorships and events to enhance brand visibility. In 2022, the company sponsored over 50 events, including educational workshops and sports events, with an investment totaling around INR 200 crore (USD 26.5 million). The aim was to connect with various demographics and strengthen community ties.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eType of Event\u003c\/th\u003e\n    \u003cth\u003eSponsorship Amount (INR Crores)\u003c\/th\u003e\n    \u003cth\u003eNumber of Events\u003c\/th\u003e\n    \u003cth\u003eTarget Audience\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSports Events\u003c\/td\u003e\n    \u003ctd\u003e120\u003c\/td\u003e\n    \u003ctd\u003e30\u003c\/td\u003e\n    \u003ctd\u003eYouth \u0026amp; Families\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eEducational Workshops\u003c\/td\u003e\n    \u003ctd\u003e80\u003c\/td\u003e\n    \u003ctd\u003e20\u003c\/td\u003e\n    \u003ctd\u003eStudents \u0026amp; Professionals\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eBrand Ambassadors for Outreach\u003c\/h3\u003e\nLIC has partnered with several brand ambassadors to promote its products effectively. As of 2023, the company has engaged over 20 popular celebrities across various domains, investing INR 100 crore (USD 13 million) in endorsement deals. This strategy aimed to leverage the popularity of these figures to enhance brand appeal and trustworthiness.\n\n\u003ch3\u003eDirect Marketing Through Agents\u003c\/h3\u003e\nDirect marketing is a pivotal aspect of LIC’s promotional strategy. With a network of over 1.3 million agents, LIC facilitated direct marketing efforts that contributed to approximately INR 3,000 crore (USD 400 million) in premium collections in FY 2022-2023. The effectiveness of this approach is evidenced by the 95% retention rate of policyholders under direct marketing initiatives.\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eChannel\u003c\/th\u003e\n    \u003cth\u003eNumber of Agents\u003c\/th\u003e\n    \u003cth\u003ePremium Collections (INR Crores)\u003c\/th\u003e\n    \u003cth\u003eRetention Rate (%)\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eDirect Agents\u003c\/td\u003e\n    \u003ctd\u003e1,300,000\u003c\/td\u003e\n    \u003ctd\u003e3,000\u003c\/td\u003e\n    \u003ctd\u003e95\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\u003ch2\u003eLife Insurance Corporation of India - Marketing Mix: Price\u003c\/h2\u003e\n\nPrice is a pivotal element of the marketing mix for the Life Insurance Corporation of India (LIC). The pricing strategies adopted by LIC are designed to ensure competitive advantage, facilitate accessibility, and reflect the value perceived by customers.\n\n**Competitive premium rates**  \nLIC offers a variety of insurance products at competitive premium rates. As of fiscal year 2022-2023, the average premium rates for popular plans are as follows:\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePolicy Type\u003c\/th\u003e\n        \u003cth\u003eAverage Annual Premium (INR)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eTerm Insurance\u003c\/td\u003e\n        \u003ctd\u003e8,000 - 12,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eEndowment Plans\u003c\/td\u003e\n        \u003ctd\u003e20,000 - 30,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eWhole Life Insurance\u003c\/td\u003e\n        \u003ctd\u003e15,000 - 25,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMoney Back Policies\u003c\/td\u003e\n        \u003ctd\u003e18,000 - 28,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\n**Flexible payment options**  \nLIC provides flexible payment options tailored to customer needs. The payment frequency can include annual, semi-annual, quarterly, and monthly payment plans. For instance, under the LIC Jeevan Anand plan, the monthly premium can start as low as INR 1,000.\n\n**Discounts for long-term policies**  \nLIC promotes long-term policies by offering substantial discounts. For example, clients who opt for a premium payment term exceeding 10 years can receive a discount ranging from 5% to 15% on the total premium amount depending on the specific policy. \n\n**Customized pricing based on risk assessment**  \nLIC employs a detailed risk assessment mechanism to determine customized pricing. Factors influencing risk assessment include age, health status, occupation, and lifestyle. The premium may vary significantly based on these factors; for example, a 30-year-old in good health might pay around INR 7,000 for a term insurance policy, while a high-risk individual may face premiums upwards of INR 15,000.\n\n**Tax benefits on premiums paid**  \nPremiums paid towards LIC policies provide tax benefits under Section 80C of the Income Tax Act. Individuals can claim deductions up to INR 1.5 lakh annually. This tax benefit effectively reduces the out-of-pocket cost for policyholders.\n\n**Cost variations by policy type and coverage**  \nThe cost associated with LIC policies varies significantly based on the type of policy and the coverage amount. Table below illustrates the cost variations for different coverage amounts across several popular plans:\n\n\u003ctable\u003e\n    \u003ctr\u003e\n        \u003cth\u003ePolicy Type\u003c\/th\u003e\n        \u003cth\u003eCoverage Amount (INR)\u003c\/th\u003e\n        \u003cth\u003eAnnual Premium (INR)\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eTerm Insurance\u003c\/td\u003e\n        \u003ctd\u003e50,00,000\u003c\/td\u003e\n        \u003ctd\u003e10,000 - 15,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eEndowment Plans\u003c\/td\u003e\n        \u003ctd\u003e10,00,000\u003c\/td\u003e\n        \u003ctd\u003e20,000 - 30,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eWhole Life Insurance\u003c\/td\u003e\n        \u003ctd\u003e25,00,000\u003c\/td\u003e\n        \u003ctd\u003e15,000 - 25,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n        \u003ctd\u003eMoney Back Policies\u003c\/td\u003e\n        \u003ctd\u003e20,00,000\u003c\/td\u003e\n        \u003ctd\u003e18,000 - 28,000\u003c\/td\u003e\n    \u003c\/tr\u003e\n\u003c\/table\u003e\n\nThrough these pricing strategies, LIC effectively positions itself in the market while ensuring its products remain both accessible and valuable to its diverse customer base.\n\u003cbr\u003e\u003cp\u003eIn conclusion, the Marketing Mix of Life Insurance Corporation of India artfully blends its diverse product offerings, expansive reach, strategic promotional activities, and competitive pricing to cater to a wide array of customers. By leveraging its robust network and innovative approaches, LIC not only enhances accessibility and awareness but also positions itself as a trusted partner in financial security. Whether you're seeking comprehensive health coverage or a secure retirement plan, LIC's holistic strategy ensures that there's something for everyone, making it a leader in the insurance landscape. Embrace the peace of mind that comes with informed choices, and let LIC guide your journey toward financial stability.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":45752973951125,"sku":"licins-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/licins-marketing-mix.png?v=1739170395","url":"https:\/\/dcf-model.com\/pt\/products\/licins-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}