Guangdong Haid Group Co., Limited: history, ownership, mission, how it works & makes money

Founded in Guangzhou in 1998, Guangdong Haid Group Co., Ltd. (002311.SZ) has evolved from an animal feed and aquaculture startup into one of China's largest feed manufacturers, with a current share base of about 1.66 billion shares and a market capitalization near 87.82 billion CNY; the company reported a trailing twelve-month revenue of 125.83 billion CNY and net income of 5.02 billion CNY while also posting 2024 revenue of 114.60 billion CNY and net income of 4.50 billion CNY (a 64.3% YoY jump), reflecting its diversified earnings from Feed, Animal Health, Farming and Trading segments; Haid's footprint includes leadership in aquatic premix and shrimp feeds since the early 2000s, regional dominance in chicken and duck feeds, ISO9000/HACCP certifications, an R&D investment of about 5% of revenue, and operational scale exceeding 20 million tons annual production capacity as it pursues international expansion (leading positions in Vietnam, India and Malaysia), targets adding over 3 million tons of exports in 2025 and reaching 51.5 million tons in total sales by 2030, while Q3 2025 results showed a 14.01% sales increase and a 30.2% net profit surge, a dividend yield of 0.75% (ex-dividend 25 Sep 2025), and a closing share price of 53.00 CNY on 12 Dec 2025-details the following article will unpack across history, ownership, mission, operations and revenue mechanics.

Guangdong Haid Group Co., Limited (002311.SZ): Intro

• Founded: 1998, Guangzhou, China
• Founders: Hua Xue and Ying Zhuo Xu
• Stock ticker: 002311.SZ (Shenzhen)
• Core segments: Aquatic premix & feed, shrimp feed, expanded feed, poultry feed, feed additives, technical services

• 1998 - Company established, initial focus on animal feed and aquaculture products.
• 2001 - Achieved national leadership in aquatic premix feed; ranked second in the freshwater fish feed industry.
• 2003 - Entered the top three for shrimp feed nationwide, expanding influence in aquaculture.
• 2004 - Expanded into the expanded feed field and became an industry leader in that segment.
• Regional strengths - Chicken feed ranked first in Guangdong market; duck feed ranked second in the province.
• Honors - Recognized as a 'China Famous Brand' and accredited as a 'High-tech Enterprise' for innovation and product quality.

• R&D-driven product development: formulation of premixes, nutrient-optimized feeds, and specialty additives tailored to aquaculture and poultry.
• Manufacturing network: centralized and regional feed mills enabling scale production and regional logistics efficiency.
• Sales channels: direct sales to farms, distribution partners, branded retail within Guangdong and export channels for select products.
• Vertical integration elements: in-house premix and additive manufacturing, technical advisory services (nutritionists and field support) to improve farm yields and foster customer loyalty.

• Feed sales (aquaculture and poultry): primary revenue source from finished feeds by volume and value.
• Premixes and additives: higher-margin technical products sold to feed producers and integrators.
• Value-added services: technical support, formulation services and performance guarantees that drive repeat purchases.
• Branded products and regional market dominance: premium pricing power in Guangdong for chicken and duck feeds.

• High-tech enterprise accreditation underscores formal R&D capabilities and tax-favored status for innovation.
• "China Famous Brand" recognition supports premium positioning and consumer confidence in feed quality.
• Ongoing product pipeline focuses on nutrient-efficient formulations, disease-management additives and low-environmental-impact feeds for sustainable aquaculture.

Guangdong Haid Group Co., Limited (002311.SZ): History

• Listing: Publicly listed on the Shenzhen Stock Exchange, ticker 002311.SZ.
• Major shareholder: Guangzhou Haihao Investment Co., Ltd. holds the controlling stake, providing strategic operational control.
• Shares outstanding: ~1.66 billion (late 2025).
• Market capitalization: 87.82 billion CNY (late 2025).
• Latest recorded share price: 53.00 CNY (close, December 12, 2025).
• Trailing twelve-month (TTM) revenue: 125.83 billion CNY.
• TTM net income: 5.02 billion CNY.
• Dividend yield: 0.75%; most recent ex-dividend date: September 25, 2025.

• How it makes money: integrated production and sales across aquaculture, livestock feed, and branded food products; revenue mix driven by feed sales volume, commodity pricing, and value-added processed products.
• Operational model: upstream feed production and breeding, midstream processing and logistics, downstream branded sales through wholesale, retail and export channels.
• Investor signal: stable market cap and positive net income with modest dividend yield indicate profitability with retained capital for growth and capex.

Guangdong Haid Group Co., Limited (002311.SZ): Ownership Structure

Guangdong Haid Group Co., Limited (002311.SZ) is a vertically integrated animal nutrition and aquaculture solutions provider whose mission centers on enhancing agricultural productivity and sustainability through integrated feed, breeding and technical services. The company emphasizes innovation, high-quality tailored products, green and healthy breeding practices, and comprehensive support to farmers.

• Mission: Provide comprehensive animal farming solutions and technical services to help farmers optimize production processes and achieve long-term sustainable results.
• R&D commitment: Invests approximately 5% of annual revenue into research and development to drive continuous improvement and innovation.
• Quality & safety: Many subsidiaries hold ISO9000 and HACCP certifications, underpinning green and healthy breeding practices.
• Client focus: Develops high-quality products tailored to specific client needs to improve farming efficiency and sustainability.

How it works and makes money - core activities:

• Animal feed production and sales (poultry, swine, aquatic feeds): primary revenue driver through bulk and specialty formulations.
• Aquaculture inputs and technical services: integrated nutrition, probiotics, and farm management services for aquaculture clients.
• Breeding and seedling services: value-added services that enhance upstream farmer productivity and create recurring revenue streams.
• R&D commercialization: proprietary formulations, nutritional additives and precision-feeding solutions monetized via product sales and technical partnerships.

Ownership outline (illustrative structure):

• Largest controlling shareholders (founder/industry groups): ~30% combined stake, providing strategic control and direction.
• Institutional investors and funds: ~40% combined, providing liquidity and governance oversight.
• Public float and retail investors: ~30%, enabling free market trading on the Shenzhen exchange.

Strategic emphasis and long-term orientation:

• Invests heavily in R&D and application of precision nutrition to reduce input costs and environmental impact.
• Promotes green breeding and food-safety certifications to meet tightening regulatory and market demands.
• Delivers bundled services-feed, technical guidance, and breeding support-to lock in customers and create recurring revenue.

Mission Statement, Vision, & Core Values (2026) of Guangdong Haid Group Co., Limited.

Guangdong Haid Group Co., Limited (002311.SZ): Mission and Values

• Mission: Provide safe, efficient, and science-based solutions for animal production to enhance food security and farmer incomes.
• Values: Quality & safety; scientific innovation; customer orientation; sustainability and social responsibility.

• Feed: Produces compound feeds and premixes for poultry (chickens, ducks, geese), swine, ruminants, fish, shrimp, and crustaceans.
• Animal Health: Develops and sells biological products, veterinary pharmaceuticals, vaccines, and diagnostics supporting disease prevention and treatment.
• Farming: Operates commercial farms for live pigs, shrimp, fish and other species-supplying breeding stock and finished animals to markets and processors.
• Trading: Trades feed raw materials (soybean meal, corn, other ingredients), farm produce, and by-products to optimize supply chains and working capital.

• Upstream feed formulation and raw-material procurement leverage scale purchasing and in-house R&D to lower cost per ton and improve nutritional outcomes.
• Animal Health products reduce disease losses, improving conversion ratios and lifecycle yields for customers and company farms.
• Company-owned farms provide stable demand for feed and a platform to commercialize genetics, health protocols and traceability solutions.
• Trading operations balance procurement, inventory and market access-enabling timely raw-material sourcing and sale of by-products.

• Commodity cycles: Corn and soybean meal prices strongly influence feed raw-material costs and gross margins.
• Product mix: Higher-margin specialty feeds, premixes and biologicals improve profitability versus commodity-type feeds.
• Disease environment: Outbreaks (e.g., porcine or aquatic diseases) increase demand for vaccines and veterinary drugs but can disrupt supply and livestock supply-affecting farming throughput and trading.
• Integration benefits: Owning farm operations and animal-health product lines helps capture downstream margin and stabilize demand for feed.

• Feed sales-bulk compound feeds, premixes and nutritional additives sold to commercial farms, co-ops and distributors.
• Animal-health product sales-vaccines, biologics and pharmaceuticals sold through veterinary channels and to company farms.
• Livestock and seafood sales-sale of live pigs, shrimp, fish and processed farm produce from company-controlled farms.
• Trading and commodity optimization-profit on trading feed raw materials and by-product sales, plus margin from price-arbitrage and inventory management.
• Value-added services-technical support, farm design, operation services and traceability solutions that lock in customers and increase lifetime value.

• Scale procurement agreements and regional plant networks reduce per-ton production costs.
• Vertical integration mitigates volatility from market swings in finished-animal supply and feed demand.
• Investments in vaccines and diagnostics lower disease risk for operated farms and customers, preserving throughput and margins.
• Exposure to commodity price swings and regulatory shifts (food safety, environmental) remain primary risks to near-term profitability.

Guangdong Haid Group Co., Limited (002311.SZ): How It Works

• Primary revenue streams: sale of animal feeds, animal health products, and farmed animals (including aquatic seedlings and processed aquatic dishes).
• Vertical integration: in-house feed formulation → hatchery & breeding → grow-out farms → processing & prepared-product manufacturing → distribution and export.
• Geographic diversification: strong domestic base in China plus leading positions and sales channels in Vietnam, India, and Malaysia.

• Feed sales: high-volume, margin-stable revenue from compound feeds for aquatic and terrestrial animals; economies of scale from large production bases.
• Breeding & seedlings: sale of high-quality aquatic seedlings (shrimp, fish) to commercial farms domestically and regionally-higher-margin specialty segment.
• Animal health & additives: proprietary additives, vaccines and health inputs sold to farms and feed customers, boosting per-ton margins.
• Farmed animals & processing: vertically integrated farming and processing for prepared aquatic dishes and frozen products sold to retail, foodservice and export markets.
• International exports & market positions: distribution networks and local partnerships in Vietnam, India, Malaysia increase top-line stability and open higher-growth markets.
• Value-added products: branded prepared aquatic dishes and processed seafood drive downstream margin capture and consumer-facing revenues.

• Scale and cost control: large feed volumes and integrated supply chain compress unit costs and protect margins.
• Product diversification: mix of commodities (feeds) and higher-margin specialty offerings (seedlings, health products, processed foods).
• Improved operational efficiency in 2024: net income rose to 4.50 billion CNY (+64.30% YoY) despite a slight revenue dip, indicating margin expansion and cost optimization.
• Sustainability and technology investments: capital allocation to sustainable aquaculture technologies (recirculating systems, disease-management, feed-efficiency formulations) to reduce biological risk and improve long-term yield.
• International expansion: leading positions in Vietnam, India, Malaysia broaden revenue base and reduce single-market exposure.

• Raw materials sourcing → feed production (bulk & specialty) → distribution to farms and partners.
• Hatcheries produce seedlings → sold to internal farms and external customers (domestic & export).
• Farm operations → harvest → processing into prepared aquatic dishes and frozen products → domestic retail/foodservice and exports.
• After-sales & health services (products/advice) enhance customer retention and product efficacy-supporting repeat feed and health-product purchases.

Guangdong Haid Group Co., Limited (002311.SZ): How It Makes Money

• Core feed production capacity: >20 million tons annually.
• Leading aquatic feed positions in Vietnam, India, Malaysia and other Southeast Asian markets.
• 2025 export growth target: +3 million tons in 2025; medium-term sales volume goal: 51.5 million tons by 2030.

• Commodity feed sales - high-volume, lower-margin but stable cash flows.
• Specialty and formulated feeds - higher-margin products for aquaculture and intensive livestock operations.
• Export sales - margin diversification and scale benefits from Southeast Asia and South Asia markets.
• Downstream services - technical support, logistics and processing fees enhancing customer stickiness and margins.

• Cost-efficiency improvements in core feed operations that produced a 30.2% net profit surge in Q3 2025.
• Geographic diversification via Southeast Asia and South Asia to mitigate domestic saturation and regulatory headwinds.
• Investment in sustainable technologies (feed efficiency, low-emission formulations, circular inputs) to reduce input costs and appeal to global buyers.
• R&D and product differentiation to expand higher-margin specialty feeds and technical service offerings.