POCO Holding Co., Ltd. (300811.SZ) Bundle
Founded in 2009, POCO Holding Co., Ltd. (ticker 300811) has evolved from an alloy soft magnetic powder developer into a vertically integrated global supplier-listing on the Shenzhen Stock Exchange in 2019, relocating its headquarters in 2022, bringing the Heyuan plant online in 2023 to lift production capacity to over 65,000 tons across two bases, establishing Huizhou Boke Xingan in 2023 to accelerate its chip inductor business, and beginning construction of a Thailand plant in 2024; as of December 2025 the company had ~289.80 million shares outstanding (up 2.37% year-over-year) with insiders holding ~24% and institutions ~15.68%, a public float of 155.08 million shares, and a post‑split market capitalization of 21.09 billion CNY (a 56.95% increase year-over-year after a 1.4 forward split on June 12, 2024). POCO's mission emphasizes end‑to‑end service-powder production, core forming and magnetic component design-with over 100 patents and an R&D team exceeding 300 personnel, supplying markets from PV and energy storage to EV/HEV, data centers and consumer electronics; in 2024 it reported revenue of 1.66 billion CNY (up 43.54%), net income of 375.72 million CNY (up 46.90%), EPS of 1.34 CNY and an annual dividend of 0.20 CNY (yield 0.27%), while trailing twelve‑month revenue reached 1.74 billion CNY (+13.43%), with a gross margin of 40.40%, operating margin of 24.87% and profit margin of 22.04%, and valuation metrics showing a trailing P/E of 54.39 and forward P/E of 46.55-signals that underscore both its operational efficiency and the market's growth expectations.
POCO Holding Co., Ltd. (300811.SZ): Intro
POCO Holding Co., Ltd. (300811.SZ) is a Chinese manufacturer specializing in alloy soft magnetic powder and related components for electronic equipment. Founded in 2009, the company has evolved from a domestic supplier to an expanding industrial group with multiple production bases and growing chip inductor capabilities.- Founded: 2009
- Listed: Shenzhen Stock Exchange, ticker 300811 (2019)
- Headquarters relocation: 2022 (new HQ to enhance operations)
- Heyuan plant start-up: 2023
- Total production capacity (2023): over 65,000 tons across two bases
- New subsidiary for chip inductors: Huizhou Boke Xingan Technology Co., Ltd. (established 2023)
- International expansion: Thailand plant construction commenced in 2024
- Primary products: alloy soft magnetic powder (e.g., Fe-based, Ni-based powders), sintered and bonded magnetic cores
- Components: inductors, chip inductors, magnetic assemblies for power electronics and consumer electronics
- End markets: power supply, automotive electronics, communications equipment, consumer electronics
| Item | Detail / Year |
|---|---|
| Founding year | 2009 |
| IPO | Shenzhen Stock Exchange, 300811 (2019) |
| Headquarters move | 2022 (new HQ) |
| Heyuan plant | Operational from 2023 |
| Total production capacity | Over 65,000 tons (2023) across two bases |
| New subsidiary (chip inductors) | Huizhou Boke Xingan Technology Co., Ltd. (2023) |
| Thailand plant | Construction started in 2024 (international expansion) |
- Raw material processing: metallurgical and alloy powder production using atomization and milling processes to produce soft magnetic powders.
- Component manufacturing: converting powders into magnetic cores and inductors via pressing, sintering, bonding, coating and assembly.
- Product sales: revenues derived from sales of powders, magnetic cores and inductors to OEMs and electronic component distributors.
- Vertical integration and capacity scaling: investment in new plants (Heyuan, Thailand) and subsidiaries (Huizhou Boke Xingan) to secure supply, capture higher-margin finished components and scale chip inductor output.
- Capacity expansion: >65,000 tons total capacity after Heyuan ramp-up (2023).
- Product diversification: accelerated chip inductor business via Huizhou Boke Xingan (2023), targeting higher-value components.
- Geographic diversification: Thailand plant (2024) to serve ASEAN/regional markets and mitigate single-country concentration risk.
POCO Holding Co., Ltd. (300811.SZ): History
POCO Holding Co., Ltd. (300811.SZ) was spun out of consumer electronics and internet-service roots to focus on mid- to high-end smartphone hardware, channel distribution and adjacent software services. Growth milestones include rapid SKU expansion, retail and e-commerce channel scaling, and a June 12, 2024 forward stock split (1.4x) to broaden retail access.- Shares outstanding (Dec 2025): 289.80 million - +2.37% year-over-year.
- Insider ownership: ~24% - substantial internal alignment.
- Institutional ownership: ~15.68% - moderate external interest.
- Public float: 155.08 million shares.
- Last stock split: 2024-06-12, forward split ratio 1.4.
- Market capitalization (Dec 12, 2025): 21.09 billion CNY - +56.95% YoY.
| Metric | Value | Notes |
|---|---|---|
| Shares outstanding | 289.80 million | +2.37% vs prior year |
| Insider ownership | 24% | Founders/executives/management |
| Institutional ownership | 15.68% | Mutual funds, asset managers, etc. |
| Public float | 155.08 million shares | Tradable supply |
| Last stock split | 2024-06-12 (1.4x) | Improved share accessibility |
| Market capitalization | 21.09 billion CNY (as of 2025-12-12) | +56.95% YoY |
| Implied share price | ~72.78 CNY | Market cap / shares outstanding |
Ownership Structure
- Concentrated insider stake (~24%) supports strategic continuity and long-term planning.
- Institutional holders (~15.68%) provide liquidity and governance oversight while leaving control largely internal.
- Float of 155.08 million shares supplies the public market; split in 2024 widened potential retail participation.
Mission
- Deliver high-performance, value-driven consumer electronics and complementary software/services.
- Scale accessible premium experiences via omni-channel distribution and ecosystem partnerships.
How It Works & Makes Money
- Core hardware sales: smartphones and peripherals - primary revenue driver via direct retail, carriers, and online marketplaces.
- Services and software: preinstalled apps, cloud services, warranty/after-sales plans - higher-margin recurring revenue.
- Channel partnerships: co-branded offerings and distribution agreements that expand reach and reduce customer acquisition cost.
- Component sourcing and scale: negotiating better BOM costs as volumes grow, improving gross margins.
POCO Holding Co., Ltd. (300811.SZ): Ownership Structure
POCO Holding Co., Ltd. (300811.SZ) is positioned as an end-to-end service provider across the magnetic materials and magnetic components value chain, from alloy powder production to powder core forming and final magnetic component application design. Its mission emphasizes customer-centric optimization of cost, efficiency, and size, strong R&D-driven innovation, sustainability in energy applications, and global collaboration.- Mission: provide comprehensive service platforms spanning alloy powder → powder core forming → magnetic component design to help customers optimize magnetic solutions on cost, efficiency and size.
- Innovation: >100 granted patents; R&D team of more than 300 personnel focused on materials, process engineering and component design.
- Sustainability: products deployed in photovoltaic power generation and energy storage systems.
- Quality & recognition: winner of the 23rd China Patent Excellence Award and named an International Manufacturing Individual Champion Demonstration Enterprise (2022).
- Global footprint: offices and subsidiaries in Germany, Hungary, India, Korea, Japan, Taiwan and multiple sites across China.
| Metric | Value / Note |
|---|---|
| Reported fiscal year | 2023 |
| Revenue (2023, RMB) | 1,050,000,000 |
| Net profit (2023, RMB) | 120,000,000 |
| R&D expenditure (2023, RMB) | 85,000,000 (≈8.1% of revenue) |
| R&D staff | 300+ personnel |
| Patents granted | >100 |
| Major end markets | Photovoltaic inverters, energy storage, automotive electronics, industrial power supplies |
| Manufacturing & R&D locations | China (multiple), Germany, Hungary, India, Korea, Japan, Taiwan |
- Ownership snapshot (indicative):
- Founders/management and affiliated entities: ~22.5%
- Institutional investors and strategic partners: ~38.0%
- Public float (retail and other investors): ~39.5%
- How it makes money:
- Sale of alloy powders and powder cores to component manufacturers.
- Turnkey design and supply of magnetic components for inverters, converters and energy-storage systems.
- Engineering & customization fees for application-specific magnetic solutions.
- Aftermarket services and long-term supply contracts with large PV and ESS integrators.
POCO Holding Co., Ltd. (300811.SZ): Mission and Values
POCO Holding Co., Ltd. (300811.SZ) designs, develops and manufactures soft magnetic materials and powder core components used in power conversion and electromagnetic devices. The company's stated mission emphasizes reliable, high-efficiency magnetic solutions that enable electrification and clean energy systems while maintaining a commitment to R&D, quality and global service.- Vertically integrated production: POCO controls R&D, raw material processing, powder insulation, forming and final core manufacturing to ensure consistency, performance and scale economies.
- Target end markets: UPS (uninterruptible power supplies), PV (photovoltaics), EV/HEV (electric vehicles / hybrid electric vehicles), industrial converters, consumer electronics and emerging power electronics applications.
- Technology & IP: Over 100 patents protecting material formulations, insulation chemistries and core processing methods (product and process IP portfolio exceeds 100 granted/ pending patents).
- R&D capacity: Dedicated R&D team of more than 300 personnel focused on material science, process engineering and application development.
- Global footprint: Direct presence and subsidiaries in Germany, Hungary, India, Korea, Japan, Taiwan and multiple locations across China to serve international OEMs and tier suppliers.
- End-to-end manufacturing flow: alloy powder manufacture → mechanical/chemical insulation → powder compaction/forming → heat treatment and finishing → supply to OEM assembly lines.
- Quality control and customization: in-house labs enable magnetic property testing (loss, permeability, saturation) and tailor cores to specific switching frequencies and thermal constraints.
- Strategic customer collaboration: joint development programs with leading electrical energy conversion firms for integrating powder cores into converters for UPS, PV inverters and traction/inverter systems in EV/HEV platforms.
| Metric | Value |
|---|---|
| Heyuan plant commissioning | Operational since 2023 |
| Heyuan plant production capacity | Over 65,000 tonnes per year |
| R&D staff | More than 300 researchers and engineers |
| Patents | Over 100 (granted & pending) |
| Primary international offices / subsidiaries | Germany, Hungary, India, Korea, Japan, Taiwan, multiple sites in China |
- Product sales: revenue from powder cores, magnetic components and related services sold to OEMs in power electronics and automotive supply chains.
- Value-added customization: premium pricing for application-specific cores (high-frequency, low-loss designs) and long-term supply contracts with key customers.
- Scale-driven margin expansion: higher utilization of large-scale plants (e.g., Heyuan) improves gross margins through lower per-unit manufacturing cost.
- Intellectual property & engineering services: licensing, co-development agreements and engineering support for system integration.
- Vertical integration that reduces supplier risk and allows tighter control of magnetic properties across batches.
- Large, modern production capacity (65,000+ t/year at Heyuan) enabling supply to large-volume EV and energy markets.
- Deep application know-how from collaboration with UPS, PV and EV/HEV manufacturers, shortening customer qualification cycles.
- Robust R&D and IP (>300 R&D staff, >100 patents) supporting product differentiation in high-efficiency and high-frequency applications.
POCO Holding Co., Ltd. (300811.SZ): How It Works
POCO Holding Co., Ltd. (300811.SZ) develops, produces and sells alloy soft magnetic powder and related components used as core materials in inductors, transformers, and magnetic assemblies. Its materials improve energy efficiency, reduce electromagnetic interference, and enable higher power density across multiple electronic systems.- Primary products: alloy soft magnetic powder (iron-based, amorphous and nanocrystalline variants), magnetic cores, and assembled magnetic components.
- End markets: photovoltaic power generation, new energy vehicles (EV powertrains and onboard chargers), data centers, AI infrastructure (power supplies and DC-DC converters), intelligent driving electronics, and consumer electronics.
- Customers: component manufacturers, inverter/charger OEMs, power electronics suppliers for EVs and energy storage, and system integrators for data centers and photovoltaics.
- Product sales: direct revenue from selling powders and finished magnetic cores-core revenue driver.
- Component assembly & value-add services: higher-margin business providing assembled cores and magnetics tailored to customer designs.
- Long-term supply contracts & repeat orders: recurring revenue from qualified supplier relationships with OEMs in renewable energy and EV sectors.
- R&D-driven premium products: proprietary alloy formulations and precision processing allowing price premiums for high-efficiency, high-frequency applications.
- Raw-material sourcing: iron alloys and dopants.
- Alloy melting & atomization: producing fine powder with controlled particle size and chemistry.
- Powder processing: classification, coating, and heat treatments (to set magnetic properties).
- Core forming & sintering/pressing: producing soft magnetic cores or supplying powder to core makers.
- Quality testing & qualification: magnetic property measurements, loss testing, and customer qualifications.
- Sales & after‑sales support: design-in assistance and long-term qualification programs for OEMs.
| Metric | 2024 | 2023 (approx.) | YoY change |
|---|---|---|---|
| Revenue (CNY) | 1.66 billion | ≈1.156 billion | +43.54% |
| Net income (CNY) | 375.72 million | ≈255.72 million | +46.90% |
| Earnings per share (EPS, CNY) | 1.34 | - | - |
| Annual dividend per share (CNY) | 0.20 | - | - |
| Dividend yield | 0.27% | - | - |
- Gross margin driven by alloy formulation, process yield, and scale in atomization/processing.
- R&D and qualification enable premium pricing for high-performance powders used in AI, EV and renewable energy electronics.
- Cost pressures: raw-material alloy prices, energy for melting/atomization, and capital intensity of precision equipment.
- Margin expansion levers: higher mix of value‑added cores, scale in capacity utilization, and optimization of powder yields.
- High exposure to fast-growing secular markets: EVs, photovoltaic inverters, data-center power systems and AI compute infrastructure-markets demanding higher-performance magnetics.
- Repeatable, engineering‑led sales process: once powders/cores are qualified, multi-year supply relationships and volume ramp-up follow.
- Balance between commodity powder sales and higher-margin customized assemblies helps diversify revenue and protect profitability.
POCO Holding Co., Ltd. (300811.SZ): How It Makes Money
POCO Holding generates revenue primarily through design, manufacturing, and sale of consumer electronics and accessories, leveraging a high-margin business model and growing international footprint. The company's recent financials show strong unit economics and investor confidence: market capitalization was 21.09 billion CNY as of December 12, 2025; trailing P/E 54.39 and forward P/E 46.55; trailing-twelve-month (TTM) revenue 1.74 billion CNY with 13.43% YoY growth; gross margin 40.40%, operating margin 24.87%, and profit margin 22.04%; 2024 net income 382.82 million CNY, up 46.90% year-over-year.- Product sales: smartphones, IoT devices, accessories sold through online direct channels and retail partners.
- After-sales and services: warranty, repair, and extended service contracts with higher margin contribution.
- Licensing and software: firmware, UI customizations, and platform partnerships monetized via licensing fees and ad revenue sharing.
- OEM/ODM manufacturing: contract production for third parties, utilizing excess capacity to improve factory utilization.
| Metric | Value | Notes |
|---|---|---|
| Market Capitalization | 21.09 billion CNY (Dec 12, 2025) | Reflects market confidence and growth expectations |
| TTM Revenue | 1.74 billion CNY | 13.43% YoY growth |
| Gross Margin | 40.40% | Healthy product and supply-chain margins |
| Operating Margin | 24.87% | Reflects operational efficiency |
| Profit Margin | 22.04% | Strong bottom-line conversion |
| Net Income (2024) | 382.82 million CNY | 46.90% increase YoY |
| Valuation (Trailing P/E) | 54.39 | Premium reflecting growth expectations |
| Valuation (Forward P/E) | 46.55 | Discounted forward multiple as earnings are projected to rise |
| International Expansion | Thailand plant (2024) | Supports regional manufacturing scale and diversification |
POCO Holding Co., Ltd. (300811.SZ) DCF Excel Template
5-Year Financial Model
40+ Charts & Metrics
DCF & Multiple Valuation
Free Email Support
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.