Safe-T Group Ltd (SFET): history, ownership, mission, how it works & makes money

From its 2017 beginnings as Safe‑T Group Ltd. to a strategic January 2023 rebrand as Alarum Technologies Ltd., this cybersecurity and privacy specialist has surged from $1.4 million in revenue to $10.3 million between 2018 and 2021-an eye‑opening >91% CAGR-and earned a ranking of 14th among Israel's 100 fastest‑growing companies in December 2022; today, publicly traded on NASDAQ as ALAR with a dual‑class share structure and CEO Shachar Daniel among significant insider holders, Alarum bolstered its balance sheet via a $9.75 million registered direct offering in November 2021 while securing commercial wins like a $2.5 million Q1 2023 contract with a multinational bank and a November 2021 purchase order of $180,000 (with potential annual revenue of $500,000), driving a reported 30% revenue jump in 2022 as the company pursues enterprise Web Data Collection and consumer secure‑access SaaS offerings, invests $3 million in R&D in 2022 to grow a portfolio of over 15 patents by October 2023, expands into Asia‑Pacific with 75+ new clients in Q4 2021, and targets an estimated ~5% share of a global cybersecurity market growing from $217.91 billion in 2021 to $345.4 billion by 2026.

Safe-T Group Ltd (SFET) - Intro

• Founded in 2017 as a global provider of cybersecurity and privacy solutions for consumers and enterprises.
• Between 2018 and 2021 the company delivered very rapid top-line growth - revenues rose from $1.4 million in 2018 to $10.3 million in 2021, implying a multi-year CAGR of over 91%.
• November 2021: launched a new corporate and investor relations website to improve transparency and stakeholder engagement.
• December 2022: ranked 14th among Israel's 100 fastest-growing companies by Statista and Globes.
• January 2023: rebranded to Alarum Technologies Ltd., reflecting a broader strategic focus and growth ambitions.
• As of December 2025 the company continues to operate as a provider of cybersecurity and privacy solutions.

• Public company trading under ticker SFET (Safe-T Group Ltd) prior to rebrand; ownership includes a mix of institutional investors, retail holders and company insiders.
• Governance and investor communications expanded with the 2021 IR site and continued emphasis on transparency post-rebrand.

• Mission: deliver privacy-first cybersecurity solutions that enable secure, private access and data protection for consumers and enterprises.
• Strategic priorities: scale recurring-revenue products, expand enterprise adoption, and broaden the platform through partnerships and M&A.

• Core offering: privacy and secure-access software enabling encrypted remote access, data exfiltration prevention and user privacy controls.
• Delivery model: cloud-native and on-premises deployments, SaaS subscriptions, perpetual licenses and professional services for integration and customization.
• Customer base: SMBs to large enterprises across regulated industries (finance, healthcare, telecom) and channel partners/resellers.

• Revenue growth (2018→2021): from $1.4M to $10.3M (CAGR >91%).
• Market recognition: Top-15 in Israel's fastest-growing companies (Dec 2022).
• Corporate communications: new IR website launched Nov 2021 to improve investor engagement.

Safe-T Group Ltd (SFET): History

• Founded as a focused security-hardware and software provider; expanded into cloud and identity security over multiple funding and market-access rounds.
• Completed a registered direct offering in November 2021 that raised $9.75 million to support product development, go-to-market expansion and working capital.
• Management, led by CEO Shachar Daniel, holds a meaningful equity position, aligning leadership incentives with shareholder value creation.
• Maintains a dual-class share structure: Class A shares - 1 vote per share; Class B shares - 10 votes per share - providing governance continuity and flexibility for capital-raising.
• Shareholder base is diverse, including institutional investors, retail shareholders and company insiders, supporting liquidity on public markets.

• Ownership structure is designed to support strategic objectives and enable future capital-raising flexibility while preserving founder/management control through the dual-class arrangement.
• Capital raised in 2021 ($9.75M) was used to accelerate product R&D and scale commercial operations, improving revenue runway and market positioning.

Safe-T Group Ltd (SFET): Ownership Structure

• Founded: 2010
• Headquarters: Tel Aviv, Israel
• Primary listing / ticker: Nasdaq - SFET

• Mission: Safe-T Group Ltd (SFET) aims to enable secure network environments and protect organizations and individuals from privacy breaches and cyber-attacks by delivering advanced privacy and cybersecurity solutions.
• Innovation: Continuously developing cutting-edge technologies (zero-trust access, encrypted routing) to stay ahead of emerging threats.
• Customer-centricity: Focusing on solutions that meet enterprise and consumer needs with scalable deployment models.
• Integrity and transparency: Upholding trust with customers, partners, and shareholders through clear governance and reporting.

• Product model: Secure access gateway and privacy routing appliances/software sold as perpetual licenses, subscriptions (SaaS), and managed services.
• Revenue streams: SaaS/subscription fees, perpetual licenses with maintenance, professional services (deployment/integration), and OEM/channel partnerships.
• Customer base: Telcos, MSSPs, large enterprises, and select consumer-focused privacy offerings via channel partners.

• Insider holdings: Founders and executive management hold a material minority stake, aligning management incentives with shareholders.
• Institutional investors: A mix of institutional and retail investors participate; institutional ownership can vary after public listings and secondary offerings.
• Free float: Listed on Nasdaq with a publicly traded free float enabling daily liquidity and price discovery.

• Board composition: Independent directors plus executive representation to balance oversight and operational insight.
• Reporting cadence: Quarterly filings and investor updates; capital allocation guided by growth in SaaS ARR and product development.
• Risk factors: Cybersecurity market competition, technology adoption cycles, and capital needs for scaling SaaS operations.

Safe-T Group Ltd (SFET): Mission and Values

• Enterprise Internet Access and Web Data Collection: Safe-T provides a Web Data Collection Service leveraging proxy traffic optimization and intelligent routing technologies. This capability enables enterprises to collect and analyze public, web-based data at scale while managing IP footprints, optimizing throughput, and minimizing detection or blocking by target sites.
• Consumer Internet Access Solutions and Services: Safe-T supplies secured and encrypted connection solutions for individual users, focusing on privacy protection, anti-tracking, and defense against common online threats. These services are delivered through client applications and gateway infrastructure to ensure end-to-end encrypted sessions.

• SaaS Subscription Model: Safe-T primarily monetizes via subscription licenses for its software and managed services, generating recurring revenues (monthly/annual subscriptions and tiered enterprise plans).
• Managed and Professional Services: Additional revenue stems from one-time deployment fees, custom integrations, professional services, and higher-touch managed data-collection engagements.
• R&D-driven Product Enhancements: Ongoing investments in research and development feed the release of advanced routing, proxy, and privacy features, helping to preserve pricing power and reduce churn.

• Proxy Optimization & Routing: The core technology optimizes proxy traffic to maximize success rates of web harvesting, distribute requests across a diverse IP estate, and dynamically route to avoid rate-limiting and blocking.
• Secure Client & Gateway Stack: Consumer offerings include encrypted client-side applications and gateway enforcement that provide TLS-level protection, split-tunneling controls, and threat prevention modules.
• Global Team & Expertise: Engineering, cybersecurity, privacy, and data analytics professionals across multiple geographies support product development, operations, and customer success.

• Enhancing proxy routing algorithms and anti-fingerprinting techniques
• Improving throughput, latency, and success rates for large-scale web data collection
• Advancing encryption, zero-trust access, and endpoint privacy controls for consumers

• Recurring subscription revenue providing predictable cash flow and higher customer lifetime value (CLTV).
• Proprietary proxy routing and optimization technology enabling differentiated web data collection performance.
• Strong R&D intensity that accelerates feature parity and innovation versus peers in privacy and secure access.
• Global operations and support that facilitate enterprise deployments and consumer scale.

• Risk: Rapid evolution of anti-scraping and anti-proxy defenses by websites - Mitigant: continuous R&D and multi-layer routing strategies.
• Risk: Regulatory and privacy rule changes across jurisdictions - Mitigant: privacy-by-design architecture and legal/compliance monitoring.
• Risk: Competition from large cloud providers offering native data collection and secure access tools - Mitigant: focus on specialized performance, flexibility, and enterprise service levels.

Safe-T Group Ltd (SFET) - How It Works

• Cloud-native secure access (SaaS delivery) and zero trust controls
• Data privacy, compliance and Web Data Collection-as-a-Service
• Strategic partnerships and geographic expansion (notably Asia-Pacific)

• Secure Access Platform: zero trust network access, microsegmentation and secure remote access gateways
• Privacy & Data Collection Services: managed web-data collection and privacy-preserving pipelines
• Integration & APIs: connectors to major cloud and SaaS platforms for inline policy enforcement
• Professional Services: deployments, custom integrations, and managed security operations

• SaaS subscriptions: primary recurring revenue from secure access and privacy modules
• Enterprise contracts: multi-year license and deployment agreements with upfront and recurring fees
• Data-as-a-Service: Web Data Collection-as-a-Service with potential per-customer annual contracts
• Professional services and integrations: one-time and renewal services revenue
• Partner-driven sales: channel and OEM agreements via strategic partners

• Recurring SaaS subscriptions create predictable revenue and higher gross margins over time.
• Large enterprise deals (e.g., $2.5M bank contract) drive near-term revenue spikes and serve as reference accounts for cross-selling.
• Smaller DaaS contracts (e.g., $180k PO with $500k annual potential) demonstrate the ability to monetize specialized data services.
• Partner ecosystem accelerates market reach, contributing to the ~30% revenue uplift reported in 2022.

• Annual Recurring Revenue (ARR) growth and churn rates
• Average contract value (ACV) from enterprise deals vs. DaaS customers
• Gross margin mix between SaaS and professional services
• Customer acquisition in strategic regions (e.g., APAC new-client traction)

Safe-T Group Ltd (SFET): How It Makes Money

• Core revenue streams: SaaS subscriptions for secure access, perpetual and term licenses, managed services, and professional/implementation services.
• Enterprise contracts and OEM/channel deals that carry multi-year recurring revenue and upfront professional fees.
• Adjacencies: licensing of patented technologies, support/maintenance renewals, and integration services.

• Market share: analysts estimate Safe-T holds approximately 5% of the global secure access product market.
• Addressable market growth: the global cybersecurity market is projected to grow from $217.91 billion in 2021 to $345.4 billion by 2026, providing an expanding runway for Safe-T's products.
• R&D and IP: Safe-T invested $3 million in R&D in 2022 and held an expanding portfolio of over 15 patents as of October 2023.
• Enterprise traction: secured major contracts including a $2.5 million agreement with a multinational bank in Q1 2023.
• Geographic expansion: entered APAC with over 75 new clients in Q4 2021, diversifying revenue sources and lowering concentration risk.

• SaaS/subscription: predictable, recurring revenue with tiered per-user or per-node pricing for remote access and privacy controls.
• Perpetual/term licenses: larger upfront license fees for on-prem deployments, often bundled with multi-year support contracts.
• Managed services: ongoing monthly/annual fees for fully-managed secure access solutions, increasing customer lifetime value.
• Professional services: implementation, customization and integration fees, often recognized up-front.
• Channel/OEM: revenue-sharing and margin on partner-sold licenses and appliances, accelerating scale without proportional sales headcount.

• Increasing ARR through higher SaaS adoption and multi-year enterprise contracts.
• Cross-sell of privacy modules and professional services into existing customer base.
• Monetization of IP and patents via licensing or strategic partnerships.
• Geographic expansion-APAC and other emerging markets-to capture market share as cybersecurity spend rises.