Mission Statement, Vision, & Core Values (2026) of Changhong Meiling Co., Ltd.

Founded in 1992 and headquartered in Hefei, Changhong Meiling Co., Ltd. has grown into a global home-appliance force offering refrigerators, air conditioners, washing machines and smart small appliances in more than 140 countries, delivering a 2023 revenue of about ¥38 billion-a 12% year‑over‑year increase-while investing roughly ¥1.3 billion in R&D last year to drive its CHiQ AI series and energy‑efficient product lines that earned the Global Energy Excellence Award and China's national patent award; with a 92% customer satisfaction rating, a commitment to cut carbon emissions by 20% by 2025, a 30% reduction in energy consumption since 2020, and a strategy to lift exports by 20% over the next three years, the company's mission of honest, quality, easy‑to‑use products, vision of innovation and sustainability, and core values of dedication, accountability, co‑creation and sharing are shaping its global expansion and intelligent‑manufacturing roadmap.

Changhong Meiling Co., Ltd. (000521.SZ) - Intro

• Customer-first: design and deliver products that prioritize user experience and safety.
• Innovation-driven: continuous R&D, patent protection, and adoption of smart manufacturing.
• Sustainability: energy-efficient products and reduced lifecycle environmental impact.
• Integrity and quality: compliance, certifications, and strict production controls.
• Global collaboration: partnerships and cross-border distribution to scale presence.

• Major categories: refrigerators, freezers, air conditioners, washing machines, and small home appliances.
• International footprint: products and services available in more than 140 countries and regions.
• Award recognition: recipient of industry distinctions such as the Global Energy Excellence Award and China's national patent award for technological contributions.

• Intelligent manufacturing: automation, digital factories, and Industry 4.0 principles to improve yield and lower per-unit cost.
• Smart products: IoT-connected appliances with energy management and remote diagnostics.
• Patents & awards: national patent awards and international recognition for energy-efficient designs.

• Energy efficiency: product designs targeted to reduce household energy consumption and comply with evolving standards.
• Supply-chain and production: steps toward lower carbon intensity through manufacturing upgrades and material optimization.
• Corporate responsibility: local employment, community programs, and compliance with environmental regulations.

Changhong Meiling Co., Ltd. (000521.SZ) - Overview

• Integrity - honest manufacturing and transparent customer communication.
• Quality-first - rigorous quality control and continuous product improvement.
• User-centricity - easy-to-use designs and reliable after-sales support.
• Innovation - sustained R&D investment and application of new technologies.
• Sustainability - energy efficiency and emissions reductions embedded in product strategy.

• R&D and product innovation: sustained funding (¥1.3B in 2023) to enhance durability, energy efficiency, and user experience.
• Quality assurance: processes and KPIs targeting high customer satisfaction (92% reported).
• Sustainability roadmap: deploying energy-efficient technologies to meet a 20% emissions reduction target by 2025.
• Design excellence: award-winning eco-friendly models that balance performance and environmental impact.

Changhong Meiling Co., Ltd. (000521.SZ) - Mission Statement

• Customer focus: design and produce appliances that combine affordability, durability, and smart features to meet evolving consumer needs.
• Innovation: invest consistently in R&D to maintain product leadership and accelerate smart, connected-appliance offerings.
• Quality assurance: comply with international standards and maintain factory-level quality systems to ensure product safety and reliability.
• Sustainability: reduce environmental footprint across product lifecycles and manufacturing operations through energy-efficient technologies and waste reduction initiatives.

• R&D intensity: allocates approximately 5% of annual revenue to research and development to accelerate product and platform innovation.
• Quality certifications: participates in multiple international quality certifications, including ISO 9001, and maintains internal quality benchmarks across production lines.
• Environmental targets: has reduced manufacturing energy consumption by around 30% since 2020 through equipment upgrades, process optimization, and energy management systems.
• International expansion: prioritizes growth in North America and Europe while consolidating domestic leadership.

• Smart product roadmap: accelerate IoT-enabled appliances and integrated home solutions leveraging R&D investments.
• Manufacturing upgrades: implement energy-efficient lines, predictive maintenance, and waste-reduction programs to sustain the 30% energy improvement trend.
• Quality and compliance: expand international certifications and supplier quality programs to support entry into stricter-regulation markets.
• Market expansion: deploy targeted export strategies, local partnerships, and after-sales networks in North America and Europe to achieve the 20% export growth goal.

Changhong Meiling Co., Ltd. (000521.SZ) - Vision Statement

• Dedication: Commitment to product quality, durability, and continuous improvement across manufacturing and after-sales services.
• Accountability: Transparent governance, compliance with regulatory standards, and measurable performance targets tied to stakeholder value.
• Co-creation: Partnering with suppliers, technology firms, and customers to accelerate product innovation and ecosystem development.
• Sharing: Promoting inclusive growth-benefiting employees, communities, and shareholders while contributing to environmental sustainability.

• Customer-centricity: Designing products and service experiences around consumer needs across domestic and international markets.
• Innovation and R&D: Investing in science and technology to advance smart home capabilities, machine learning-driven features, and energy-efficient designs.
• CHiQ intelligent series: Positioning CHiQ-branded AI household appliances (smart TVs, refrigerators, air conditioners, and smart kitchen devices) as flagship offerings that represent the company's next-generation product strategy.
• Corporate citizenship: Reducing environmental footprint, engaging in community welfare programs, and maintaining high standards of social responsibility.

• Rising R&D intensity supports development of AI features and smart system integration-R&D spend increased from ~2.8% to ~3.3% of revenue across the 2021-2023 period.
• CHiQ's growing contribution (now approaching one-third of revenue) demonstrates successful commercialization of intelligent appliances and brand elevation in both domestic and export markets.
• Profitability stability alongside investment indicates balance between growth and shareholder returns-net profit has trended upward, supporting continued capital allocation to innovation and sustainability initiatives.

• Smart Manufacturing: Deploying Industry 4.0 lines and automation to improve yield, lower energy intensity, and scale intelligent appliance production.
• Platform and ecosystem development: Integrating CHiQ devices into interoperable smart-home platforms and third-party voice/AI assistants.
• Sustainability measures: Energy-efficient product design, waste reduction in production, and targeted community environmental programs.