Mission Statement, Vision, & Core Values (2026) of ALSO Holding AG.

Founded in 1984, ALSO Holding AG has grown into a pan-European technology provider that in 2024 delivered a record revenue of €12.5 billion-a 10.4% year‑over‑year increase-by combining a portfolio of over 400,000 products with services across cloud, AI and cybersecurity; the company's mission to empower partners and customers is reflected in a 92% customer satisfaction rate in 2023 and a sustainability drive under the 'WIN with LESS' strategy targeting a 30% reduction in carbon emissions by 2025, while its vision to scale through strategic acquisitions (including the planned integration with Westcoast in early 2025) aims to deliver an EBITDA of €285-€325 million in 2025 with long‑term targets above €425 million and ROCE goals of >17% in 2025 and >25% in the medium term, all anchored by core values of customer focus, innovation, human dignity and rigorous governance.

ALSO Holding AG (0QLW.L) - Intro

ALSO Holding AG (0QLW.L) is a leading European technology provider focused on IT solutions, digital platforms and cloud services, serving a broad range of channel partners and corporate customers since its establishment in 1984. The company's strategy combines operational excellence, platform expansion and selective acquisitions to drive scale and recurring revenue.

• Founded: 1984
• Primary activities: IT distribution, cloud marketplaces, platform services, managed solutions
• Listing: 0QLW.L

Mission

To enable partners and customers to succeed in digital transformation by delivering a comprehensive, scalable technology ecosystem, combining product breadth with platform-led services and reliable logistics.

Vision

To be the preferred European technology platform that accelerates partner growth and customer innovation through seamless access to hardware, software and cloud solutions, underpinned by digital marketplaces and value-added services.

Core Values

• Customer-centricity: Prioritizing partner and customer success across all touchpoints.
• Integrity & governance: Responsible corporate behavior and transparent management.
• Innovation: Continuous enhancement of digital platforms and service offerings.
• Sustainability: Reducing environmental impact and promoting responsible operations via 'WIN with LESS'.
• Operational excellence: Efficient logistics, scale benefits and disciplined M&A integration.

Strategic Focus Areas

• Enhancing platform capabilities to increase recurring and digital revenue streams.
• Improving operational efficiency across distribution and supply-chain functions.
• Pursuing targeted acquisitions that expand geographic reach and service depth.
• Embedding sustainability across operations through the 'WIN with LESS' program.

Further investor-focused insights and stakeholder activity can be explored here: Exploring ALSO Holding AG Investor Profile: Who's Buying and Why?

ALSO Holding AG (0QLW.L) - Overview

• Mission: Deliver value to customers and stakeholders by providing comprehensive IT solutions and services that combine broad product choice with strong service offerings and logistics capabilities.
• Scope: Offerings span hardware, software, cloud, supply chain services, and managed/consulting services to channel partners and end customers.
• Portfolio scale: More than 400,000 products from leading manufacturers available to partners and customers across Europe.
• Customer focus: Achieved a customer satisfaction rate of 92% in 2023, reflecting a strong client-centric approach.
• Corporate responsibility: Commitment to reducing carbon footprint and enhancing supply chain engagement as part of responsible corporate management.

• Customer obsession - prioritising partner and end-customer success through tailored solutions and responsive service.
• Innovation - continuous investment in digital platforms, cloud marketplaces and value-added services to stay ahead in a rapidly evolving IT landscape.
• Sustainability - integrating environmental and social governance into procurement, logistics and corporate operations.
• Trust & transparency - clear partner contracts, reliable logistics and accountable reporting.
• Operational excellence - scalable logistics, automation and platform-driven efficiencies to support margins and service levels.

• Transformation-led growth - mission-driven investments in platform expansion, cloud marketplaces and partner enablement to increase recurring and higher-margin revenue.
• Sustainability as differentiator - integrating environmental measures in logistics and procurement to meet customer and regulatory expectations while lowering long-term costs.
• Customer-centric product mix - leveraging a very large SKU base to provide partners with breadth while bundling services to enhance margins and stickiness.
• Data-driven decisions - using customer satisfaction metrics (92% in 2023) and platform analytics to refine service levels, assortment and pricing.

ALSO Holding AG (0QLW.L) - Mission Statement

• Enable channel partners and vendors with one-stop solutions spanning hardware, software, cloud and lifecycle services.
• Invest in digital platforms and ecosystems to reduce time-to-market and lower transaction friction for customers.
• Pursue disciplined, sustainable growth that balances margin improvement with capital efficiency.
• Embed sustainability across operations and offerings to support long-term value creation.

Vision Statement

• Strategic expansion: integration of planned transactions such as the Westcoast acquisition expected to complete in early 2025 to scale distribution footprint and cross-border capabilities.
• Platform and technology focus: accelerating development of digital marketplaces and services in cloud computing, artificial intelligence and cybersecurity to capture higher-margin recurring revenue.
• Financial ambition: target EBITDA of €285-€325 million for 2025, with long-term ambitions to exceed €425 million within 3-5 years.
• Capital efficiency and returns: aim for ROCE >17% in 2025 and >25% over the medium term to demonstrate sustainable, value-accretive growth.

Core Values

• Customer-centricity: prioritize partner success by streamlining procurement, enabling go-to-market and offering tailored services.
• Innovation: continuous investment in digital platforms, AI-driven services and cybersecurity capabilities to meet evolving market needs.
• Sustainability: integrate ESG principles in operations, procurement and service design to reduce environmental impact and enhance social responsibility.
• Integrity and transparency: maintain disciplined governance, reporting and stakeholder communication to support long-term investor confidence.
• Performance orientation: measurable targets (EBITDA, ROCE) guide capital allocation, M&A and operational improvement initiatives.

Strategic Priorities and Execution Focus

• M&A-led scale: complete Westcoast integration to expand product reach, warehouse footprint and vendor relationships across European markets.
• Platform expansion: grow cloud marketplace GMV and recurring revenue streams through expanded vendor participation and partner tooling.
• Higher-margin services: ramp professional services, managed services and cybersecurity offerings to improve overall EBITDA margin profile.
• Cost and capital efficiency: optimize working capital and logistics to support ROCE targets and fund reinvestment without diluting returns.

ALSO Holding AG (0QLW.L) - Vision Statement

• Customer-centricity: deepen partnerships with resellers, system integrators and vendors to co-create value and increase recurring revenues.
• Innovation-led growth: scale platform and services offerings to capture higher-margin solution and cloud revenue.
• Sustainable operations: reduce the environmental footprint across logistics, data centers and offices.
• Inclusive workplace: foster diversity, equal opportunities and respect for human dignity.
• Robust governance: uphold transparent, compliant and ethical decision-making across the Group.

• Accelerate shift to solutions and cloud to grow recurring revenue share year-on-year.
• Improve gross margin via value-added services and platform monetization.
• Cut operational carbon emissions by 30% versus baseline by 2025 (Scope 1 & 2 focus, extended actions on logistics Scope 3).
• Embed human-rights due diligence into supplier onboarding and contract renewals.
• Maintain high standards of corporate governance, risk management and regulatory compliance across jurisdictions.

• Governance: ALSO operates under a two-tier supervisory structure with an active Board of Directors, published compliance policies and regular internal audits to ensure legal and ethical conduct.
• Human dignity & rights: recruitment and development policies aim for equal opportunity; training and grievance mechanisms are in place to prevent discrimination and protect employee rights.
• Sustainability programs: investments in energy-efficiency upgrades, consolidation of warehousing footprint, and supplier engagement to reduce Scope 3 logistics emissions.
• Innovation investments: increased R&D and platform development spending to expand cloud marketplace, managed services and data-driven logistics optimization.

• Percentage of revenue from solutions & cloud (target: increasing double-digit share annually).
• Gross margin improvement (basis points per year).
• CO2 emissions intensity per revenue euro.
• Diversity metrics across management levels and employee engagement scores.
• Compliance metrics: audit findings closed within target timelines.