Mission Statement, Vision, & Core Values (2026) of SAN-A CO.,LTD.

Founded in 1950 and headquartered in Ginowan, Okinawa, SAN-A CO.,LTD. (listed on the Tokyo Stock Exchange as 2659) has grown into a regional retail cornerstone offering home appliances, cosmetics, clothing, food, souvenirs and daily necessities while also operating restaurants that tie it deeply to local life; with a workforce of about 1,819 employees and a market capitalization of approximately JPY 182.45 billion (as of December 18, 2025), the company's mission to meet daily needs and boost Okinawa's economy, its vision to expand stores, modernize retail practices and strengthen brand recognition, and its core values-Customer-Centricity, Community Engagement, Quality Assurance, Innovation, Sustainability and Integrity-shape strategic choices that balance community support with growth and operational excellence, inviting readers to explore how these elements drive SAN-A's role across Okinawa's commercial and cultural landscape.

SAN-A CO.,LTD. (2659.T) - Intro

• Core retail categories: food items, souvenirs, daily necessities
• Non-retail operations: restaurants and foodservice outlets enhancing local presence
• General merchandise: home appliances, cosmetics, clothing

• Provide everyday value and convenience to Okinawa residents while preserving local culture and flavors.
• Operate responsibly to sustain regional economies and support employment across store and support functions.

• Be the leading community-centered retail platform in Okinawa that combines retail, foodservice, and local sourcing to create distinctive customer experiences.
• Leverage stable operations and local brand equity to pursue measured growth and resilience in regional retail markets.

• Customer-first: focus on accessibility, quality, and affordability for everyday needs.
• Community stewardship: promote Okinawan producers, cultural products, and employment.
• Operational integrity: maintain compliance, safety, and transparent governance as a public company (2659.T).
• Employee development: invest in workforce skills across retail and hospitality functions.

• Local sourcing and product mix - prioritize Okinawan food items and souvenirs to capture tourist and resident demand.
• Human capital - support and retain a workforce of roughly 1,819 employees through training and store-level career paths.
• Financial positioning - maintain shareholder and market visibility with a market capitalization near JPY 182.45 billion (18 Dec 2025).

• Customers: daily shoppers, tourists seeking Okinawan souvenirs and foods.
• Suppliers: regional producers and national vendors supplying groceries and general merchandise.
• Investors: publicly listed shareholders tracking performance under ticker 2659.T.

SAN-A CO.,LTD. (2659.T) - Overview

• Provide a wide array of products and services that meet everyday needs of locals and tourists.
• Ensure customer satisfaction via high-quality goods and diverse merchandise categories.
• Operate restaurants and retail outlets to stimulate local consumption and tourism appeal.
• Enhance Okinawa's quality of life through accessible, reliable services and community programs.
• Maintain long-term commitment to local economic support and community engagement.

• Diversified product sourcing to maintain high quality standards and local specialties (e.g., Okinawan agricultural produce and specialty foods).
• Retail mix optimization: combination of daily groceries, household goods, and sightseeing-focused products to serve both residents and tourists.
• Foodservice expansion in tourist-heavy areas to capture visitor spending and promote Okinawan cuisine.
• Community programs and local partnerships to support regional producers and employment.

SAN-A CO.,LTD. (2659.T) Mission Statement

• Lead Okinawa's grocery retail market by delivering breadth of assortment, freshness, and value.
• Expand store footprint and optimize existing stores to improve convenience and accessibility for residents and tourists.
• Implement digital and operational innovations-loyalty platforms, inventory analytics, and omnichannel services-to enhance the customer journey.
• Preserve and promote local suppliers and Okinawan food culture within product assortments.
• Maintain a sustainable, community-centered approach that balances growth with social and environmental responsibility.

• Become the dominant supermarket brand in Okinawa measured by store count, sales per square meter, and local brand preference.
• Open new stores in underserved neighborhoods and major tourist corridors while refurbishing high-potential existing locations.
• Adopt modern retail technologies-cashless checkout, click-and-collect, real-time inventory, and demand forecasting-to increase customer satisfaction and operational efficiency.
• Strengthen brand identity to resonate with both local residents and inbound tourists, positioning SAN-A as the go-to retailer for Okinawan specialties and daily needs.

• Selective network expansion: prioritize openings where population growth, tourism demand, and underserved supply intersect.
• Store modernization: invest in refrigeration, fresh-food counters, and frictionless checkout to lift sales per sqm by targeted mid-single-digit percentages.
• Digital transformation: ramp up e-commerce and click-and-collect, aiming to grow online order penetration materially from a low base.
• Local sourcing and private brands: expand Okinawan-sourced SKUs and develop private-label lines to improve margins and differentiation.
• Community engagement: partner with local producers, sponsor regional events, and implement sustainability programs (waste reduction, energy-efficient stores).

SAN-A CO.,LTD. (2659.T) - Vision Statement

• Customer-Centricity: deepening loyalty through assortment, freshness, and service tailored to Okinawan preferences.
• Community Engagement: strengthening local supply chains and cultural programs that reflect Okinawa's identity.
• Quality Assurance: setting rigorous standards in sourcing, safety, and in-store experience.
• Innovation: adopting digital checkout, inventory analytics, and omnichannel offerings to improve convenience.
• Sustainability: reducing waste, improving energy efficiency, and promoting recyclable packaging.
• Integrity: transparent governance, compliance with market regulations, and ethical supplier relationships.

• Omnichannel growth - integrating e-commerce, click-and-collect, and in-store promotion.
• Local sourcing - expanding procurement from Okinawan farmers, fisheries, and producers.
• Private brand expansion - higher-margin own-label foods and daily essentials emphasizing quality and provenance.
• Operational efficiency - investing in refrigeration, logistics, and POS automation to lower shrink and costs.
• Environmental footprint reduction - energy-efficient stores, plastic reduction targets, and food-waste initiatives.

• Customer satisfaction and loyalty: regular NPS/CSAT programs and targeted promotions for regional preferences.
• Local procurement share: measurable increase in Kyushu/Okinawa-sourced products to support regional economy.
• Quality and safety: routine third-party audits and supplier traceability for fresh foods.
• Innovation ROI: capital investments in digital checkout and inventory systems tracked against shrink reduction and labor efficiency.
• Sustainability KPIs: energy consumption per store, percentage of recyclable packaging, and tons of food diverted from landfill.

• Board oversight of strategy, risk, and ESG performance with published interim disclosures.
• Internal compliance programs and supplier codes of conduct to maintain ethical sourcing.
• Transparent investor communications tied to quarterly financials and strategic milestones.