Mission Statement, Vision, & Core Values (2026) of Open House Group Co., Ltd.

Founded in 1997 and listed on the Tokyo Stock Exchange under the code 3288, Open House Group Co., Ltd. has grown from a Greater Tokyo-focused developer into a multi-regional real estate operator spanning single-family homes, condominiums, resale and U.S. property markets, and-after restructuring into a holding company in January 2022-now directs a workforce of approximately 6,620 employees (as of September 2025) toward a clear, enduring mission: "To thoroughly pursue the needs of our customers and deliver valuable real estate." This customer-centric mandate, paired with a vision to uphold market integrity, drive innovation beyond conventional boundaries, and revitalize communities, underpins core values that prioritize authentic engagement, professional conduct, results-driven talent development, employee empowerment and inclusive workplaces-setting the stage for a closer look at how these principles shape strategy, operations and regional expansion into Nagoya, Kansai and Fukuoka.

Open House Group Co., Ltd. (3288.T) - Intro

• Founded: 1997 (Tokyo headquarters)
• Listing: Tokyo Stock Exchange - 3288.T
• Corporate structure: Holding company since January 2022
• Employees: ~6,620 (September 2025)
• Geographic footprint: Greater Tokyo, Nagoya, Kansai, Fukuoka, plus U.S. activities
• Core business lines: Single-family homes, condominiums, property resale, U.S. real estate

• Provide safe, high-quality housing solutions that meet evolving life-stage needs of families and individuals.
• Create transparent, customer-centric real estate transactions to rebuild trust in the property market.
• Drive sustainable urban value through responsible development and post-sale service.

• Be Japan's leading integrated residential real estate platform, delivering superior customer outcomes across buying, selling and owning.
• Expand a resilient, diversified portfolio that balances domestic market leadership with selective international (U.S.) growth.
• Leverage technology and data to streamline transactions, enhance asset management and scale personalized services.

• Customer-first: prioritize transparency, responsiveness and long-term homeowner satisfaction.
• Integrity: maintain ethical conduct in sales, disclosures and corporate governance-underscored by the holding-company reorganization in 2022.
• Quality & Safety: commit to construction and renovation standards that safeguard residents and property value.
• Innovation: adopt digital tools and analytics to improve operations, marketing and after-sales service.
• Regional Commitment: deepen community engagement across Tokyo, Nagoya, Kansai and Fukuoka while responsibly entering new markets.
• Employee Empowerment: invest in a workforce of ~6,620 people (Sep 2025) through training, clear career paths and performance-driven culture.

• Geographic expansion metrics: market share trends in Nagoya, Kansai and Fukuoka versus Greater Tokyo.
• Sales mix: proportion of single-family homes vs. condominiums vs. resale vs. U.S. transactions.
• Corporate governance indicators post-2022 holding restructure: board composition, disclosure frequency and capital allocation efficiency.
• Workforce scale and productivity: headcount (≈6,620) relative to units sold and revenue per employee.

Open House Group Co., Ltd. (3288.T) - Overview

Mission: To thoroughly pursue the needs of our customers and deliver valuable real estate.

The mission articulates a persistent, customer-first philosophy that has guided Open House Group Co., Ltd. (3288.T) since its founding. It drives the company's strategy, product design, sales approach and after-sales service - aligning day-to-day decisions with the objective of delivering real estate that customers perceive as valuable and necessary for society.

• Customer-centric focus: prioritize listening, data-driven needs assessment, and tailored product offerings.
• Long-term trust: emphasize quality, transparency in transactions, and service continuity.
• Societal relevance: develop housing and commercial real estate that support community needs and urban resilience.

Vision

Open House Group envisions being the real estate company "needed by society" - expanding access to quality residences and mixed-use developments while maintaining financial discipline and scalable operations. The vision centers on sustainable urban development, strong customer loyalty, and being an industry benchmark for responsiveness to social and demographic change.

• Scale with quality: grow market footprint without sacrificing build and service standards.
• Innovation in customer experience: digital tools for search, transaction and aftercare.
• Contribute to urban ecosystems: projects that integrate mobility, green space and local services.

Core Values

• Customer First - act on customer needs before internal convenience.
• Integrity - transparent communications and ethical transaction practices.
• Quality Commitment - durable construction and reliable post-sale support.
• Entrepreneurial Drive - speed and adaptability in a cyclical market.
• Teamwork - cross-functional collaboration to deliver integrated real estate solutions.

Key Operational & Financial Context (Recent Periods)

The following snapshot consolidates publicly reported operating scale and financial metrics to contextualize how the mission and vision map to measurable outcomes (figures are approximate, recent fiscal years):

How these numbers reflect mission execution:

• Delivery scale (units completed) demonstrates operational capability to meet housing demand at volume while applying quality controls aligned with customer needs.
• Revenue and net income show the company's ability to monetize customer-centric products and sustain investment in post-sale services and innovation.
• Asset base and land inventory enable strategic response to urban demand, supporting the vision to be societally needed through long-term development projects.

Strategic priorities driven by mission and metrics:

• Enhance customer journey: expand digital engagement, accelerate responsiveness in sales and aftercare.
• Optimize portfolio mix: balance for-sale housing, rental and commercial projects to stabilize cyclical earnings.
• Maintain financial resilience: prudent leverage and liquidity to fund land acquisition and construction while protecting margins.

Further analysis of the company's financial health and investor-relevant metrics is available here: Breaking Down Open House Group Co., Ltd. Financial Health: Key Insights for Investors

Open House Group Co., Ltd. (3288.T) - Mission Statement

• Uphold market integrity to earn societal trust through transparent transactions, compliance, and fair pricing.
• Drive innovations to pursue growth beyond conventional boundaries - product design, construction methods, and proptech adoption.
• Commit to revitalizing communities for local prosperity and vibrancy via mixed-use redevelopment, public spaces, and community services.
• Be the real estate company that society needs by balancing profitability with social contribution and environmental stewardship.

• "Upholding Market Integrity to Earn Societal Trust" - governance, disclosure, and customer protection as strategic pillars.
• "Driving Innovations to Pursue Growth Beyond Conventional Boundaries" - adopting new business models, digital platforms, and construction innovations.
• "Commitment to Revitalizing Communities for Local Prosperity and Vibrancy" - targeted urban regeneration and local economic activation.
• Consistency over time - these elements have guided strategy, M&A, and project selection across cycles.

• Governance & Integrity: enhanced disclosure policies, customer guarantee frameworks, and third‑party audits to strengthen trust metrics (customer satisfaction score improvements year-on-year).
• Innovation & Growth: investment in proptech and modular construction reduced cycle times and improved gross margins on projects by several percentage points.
• Community Revitalization: targeted redevelopment projects that combine housing, retail, and public amenities - generating local job creation, higher footfall, and improved municipal tax bases.

Open House Group Co., Ltd. (3288.T) - Vision Statement

• Customer-Centric Decision Making: prioritize decisions that maximize customer lifetime value, retention, and referral rates.
• Engaging Customers with Authenticity and Dedication: treat each property transaction as a life-defining event for customers, measured by Net Promoter Score (NPS) and repeat-purchase rates.
• Culture of Positive and Professional Conduct: ensure courteous, compliant interactions across all touchpoints with standardized training and performance KPIs.
• Attracting Motivated Talent and Rewarding Results: recruit across regions and disciplines with incentive schemes tied to measurable sales, service quality, and productivity.
• Empowering Employees with Opportunities for Challenge: create development pathways, internal mobility, and stretch assignments to raise internal promotion rates and reduce turnover.
• Cultivating an Inclusive Workplace: implement diversity policies, equal-opportunity recruitment, and measurable inclusion metrics.

• Customer-Centric Decision Making - Every product line uses customer lifetime value (LTV) and churn metrics in go/no-go decisions; new-project approvals require projected LTV uplift ≥ 8% over baseline.
• Authenticity & Dedication - Sales and after-sales teams track satisfaction by transaction type (new-build, resale, brokerage) and commit to response SLAs (initial contact ≤ 24 hours).
• Positive & Professional Conduct - Mandatory annual compliance and customer-service training hours per employee (minimum 12 hours/year) and mystery-shop scoring linked to variable pay.
• Attract & Reward Talent - Performance-based compensation pools, quarterly targets for sales consultants, and company-wide recognition programs with clear KPIs (sales per FTE, customer satisfaction, conversion rate).
• Empowerment through Challenge - Internal leadership programs and rotational assignments aim to promote at least 20% of managerial openings from internal candidates yearly.
• Inclusive Workplace - Hiring goals for balanced representation, standardized accommodations, and measurable inclusion survey scores tracked semiannually.

• Financial: revenue growth rate, gross margin, EBITDA margin, ROE.
• Customer: NPS, repeat-purchase rate, average transaction value, complaint resolution time.
• People: headcount by function, internal promotion rate, training hours per employee, voluntary turnover.
• Operational: average project completion time, cost variance, lead-to-conversion cycle time.