Mission Statement, Vision, & Core Values (2026) of Tokai Rika Co., Ltd.

Born in 1948, Tokai Rika Co., Ltd. (6995.T) began by daring to make automotive switches when others would not, and today its soul is captured in a mission to "forge connections between technological evolution and people to turn delight into reality" as it advances Human Interface technologies that make cars feel like extensions of human senses; guided by a vision to leverage physics, chemistry, electronics and machinery to deliver safer, more secure, and higher-quality lives, the company's product portfolio-automobile control systems, security devices and safety systems-translates human commands into reliable action while preventing unauthorized entry and protecting lives, all underpinned by a corporate creed summarized in the booklet "A Call to Thought and Action" and by four core values that prioritize safety and quality, honesty and sincerity, gratitude and humility, and coexistence for shared prosperity; with global manufacturing and partnerships, ongoing multidisciplinary R&D, and public commitments toward carbon neutrality and eco-friendly production, Tokai Rika channels its founding pioneering spirit into concrete technological, social, and environmental contributions that invite closer scrutiny of how mission, vision, and values shape its strategy and operations.

Tokai Rika Co., Ltd. (6995.T) - Intro

• Founding year: 1948 (Founder: Yoshio Kato)
• Primary focus: Human Interface technologies - switches, controls, security, and safety systems
• Listing: Tokyo Stock Exchange (ticker 6995.T)

• Mission: Innovate Human Interface technologies so cars feel like extensions of human sensations and impulses, improving driver-vehicle rapport and safety.
• Vision: Become the global standard in human-centric automotive interfaces that seamlessly translate human intent into vehicle action.
• Core values: Safety-first design, human-centered engineering, multidisciplinary innovation, global collaboration, and sustainability commitment.

• Product lines: automobile control systems (switches, steering switches, interior controls), vehicle security devices (key systems, immobilizers), and safety systems (sensors, occupant-safety interfaces).
• Engineering approach: Integration of physics, chemistry, electronics, and mechanical engineering to create durable, reliable, and sensory-rich interfaces.

• Manufacturing & presence: Facilities and partners across Asia, Europe, North America, and other regions to serve global OEMs and aftermarket channels.
• Customer base: Major global automakers and tier‑1 suppliers; operations structured to localize production and adapt product variants per market.

• Environmental goals: Commitment to carbon neutrality across operations; progressive reduction of greenhouse gas emissions and transition to eco‑friendly production technologies.
• Operational initiatives: Energy-efficiency investments, material-reduction designs, and lifecycle thinking for product recyclability.

• Deep domain expertise in tactile and behavioral interfaces that translate human input into precise vehicle responses.
• Multidisciplinary R&D culture enabling rapid prototyping across electronics, materials, and mechanical subsystems.
• Global supply and production network that balances local responsiveness with centralized technology development.

Tokai Rika Co., Ltd. (6995.T) - Overview

• Core focus: integrate advanced vehicle electronics, security systems, and human-machine interfaces to improve safety, comfort, and emotional satisfaction for users.
• Founding spirit: undertake necessary, sometimes difficult tasks to meet social needs-prioritizing responsibility over convenience.
• Delight as a KPI: measure success by user satisfaction and emotional engagement as well as by functional performance.

• Strategic pillars driven by the mission:
  • Human-centered design and emotional UX
  • Safety and security technologies (occupant detection, immobilizers)
  • Connectivity and software integration for seamless mobility experiences
  • Sustainable manufacturing and supply-chain resilience

• Safety impact - occupant sensing and immobilizer systems contribute to reduced theft and improved crash protection metrics in client fleets.
• Customer adoption - OEM partnerships and repeated platform wins indicate technology and UX acceptance across global automakers.
• Innovation velocity - sustained R&D spend (~4-6% of revenue) to translate emerging tech (sensors, AI-enabled HMI) into production-ready modules.

Tokai Rika Co., Ltd. (6995.T) - Mission Statement

• Commit to user safety and improved daily living through human‑centered product design and systems thinking.
• Deliver environmentally conscious products by reducing lifecycle emissions and improving recyclability.
• Invest in cross‑disciplinary R&D that integrates physics, chemistry, electronics, and mechanical engineering to solve societal challenges.
• Maintain transparent governance and measurable targets for social and environmental contributions.

• Safety systems (seatbelt mechanisms, steering column systems, electronic switches): prioritized for wider ADAS integration and occupant protection.
• Electrification & low‑impact materials: material substitution and lighter assemblies to reduce vehicle emissions over lifecycle.
• Smart connectivity & human‑machine interfaces: ergonomics and intuitive controls to reduce driver error and increase accessibility.
• Community programs: local supplier development, employee safety training, and outreach to improve road safety awareness.

• R&D pipeline conversion rate (prototypes → production within 36 months).
• Year‑on‑year reduction in Scope 1+2 emissions and energy intensity per unit.
• Product recall rate and field failure rate per million units.
• Percentage of sales from "eco‑design" certified products.

• Targets to increase energy from renewable sources at manufacturing sites and reduce absolute CO2 emissions (multi‑year programs in place).
• Sourcing and supplier audits to ensure chemical safety and responsible material use in line with global regulations (e.g., ELV/REACH considerations).
• Investments in human capital - technical training and cross‑discipline teams - to sustain innovation in physics, chemistry, electronics, and machinery.

Tokai Rika Co., Ltd. (6995.T) - Vision Statement

• Safety and quality come first - products engineered to meet rigorous global safety standards and reliability benchmarks.
• Honesty, truthfulness, and sincerity - transparent, ethical conduct to build enduring trust with customers, partners, and regulators.
• Gratitude and humility - internal culture of respect and continuous learning that values employee contribution and stakeholder feedback.
• Coexistence and shared prosperity - collaborative partnerships across the value chain to share growth, technology, and social benefits.

• Quality-first metrics: defect-per-million (DPM) targets, warranty cost monitoring, and zero-critical-safety-incident goals for production sites.
• Ethics and compliance: supplier code of conduct, periodic third-party audits, and training hours logged per employee.
• Gratitude and humility in HR: employee engagement scores, turnover rates, and career-development completions.
• Coexistence initiatives: local procurement ratios, joint-development projects with OEM customers, and community investment metrics.