Mission Statement, Vision, & Core Values (2026) of Berger Paints India Limited.

Since its founding in 1923, Berger Paints India Limited has grown from a regional player into a global paints powerhouse with a network of 16 manufacturing units across India and operations in Nepal, Poland, Russia and Pakistan; today the company-ranked the second-largest in India, fourth-largest in Asia and seventh-largest globally in decorative paints-reported revenue of ₹10,000 crore in 2024 and is pursuing an ambitious plan to double that to ₹20,000 crore by 2029, backed by a workforce of over 13,698 employees and a product portfolio spanning decorative paints, industrial coatings and construction chemicals that reflects its mission to maximize shareholder value through innovation, its vision to be India's most admired paint and coating company with globally recognized competencies, and core values of integrity, customer centricity, innovation, environmental responsibility and teamwork.

Berger Paints India Limited (BERGEPAINT.NS) - Intro

• Founded: 1923
• Headquarters: Kolkata, West Bengal
• Manufacturing units (India): 16
• International presence: Nepal, Poland, Russia, Pakistan
• 2024 Revenue: ₹10,000 crore
• 5-year revenue target (2029): ₹20,000 crore
• Employees: 13,698+
• Market ranking: #2 in India, #4 in Asia, #7 globally (decorative paints)

• Deliver high-quality, durable and aesthetically superior paint solutions for consumers and industries.
• Drive profitable growth while expanding domestic and international footprints.
• Invest in R&D, manufacturing excellence and digital capabilities to enhance service and product differentiation.
• Promote sustainable practices-reducing VOCs, energy and waste across operations.

• Scale revenue to ₹20,000 crore by 2029 through organic growth, strategic expansions and product mix optimization.
• Expand global presence selectively, leveraging manufacturing and distribution strengths in current markets (Nepal, Poland, Russia, Pakistan) and exploring adjacent geographies.
• Achieve best-in-class customer experience via omnichannel distribution and digital engagement.

• Customer First - prioritize durability, design and value in all offerings.
• Integrity & Ethics - maintain transparent governance and compliance.
• Innovation - continuous R&D investment for product performance, eco-friendly formulations and application technologies.
• Operational Excellence - standardize lean manufacturing and supply chain resilience across 16 Indian plants.
• Sustainability - reduce environmental footprint, promote water- and energy-efficient practices, and introduce low-VOC products.
• People Centricity - skills development and safety for 13,698+ employees.

• Decorative paints: interior & exterior emulsions, enamels, textured, premium and economy ranges.
• Industrial coatings: protective coatings, powder coatings, automotive refinish systems.
• Construction chemicals: waterproofing, adhesives, sealants and specialty formulations.

Berger Paints India Limited (BERGEPAINT.NS) - Overview

• Core emphasis: product quality, innovation in coatings and systems, timely delivery, and after-sales service.
• Stakeholder focus: shareholders (maximizing value), customers (superior solutions), employees (growth opportunities), suppliers and communities (ethical partnerships).
• Operational priorities: manufacturing excellence, supply-chain reliability, R&D in pigment & coating technology, and sustainable practices.

• Vision elements: become a quality and innovation leader in paints and coatings, extend leadership across premium and mass segments, and embed sustainability in product lifecycles.
• Core values: customer centricity, integrity, quality obsession, employee empowerment, innovation, and sustainable growth.

• Product innovation: expansion of premium decorative ranges, protective coatings, industrial coatings and waterproofing systems to meet evolving needs.
• Quality systems: standardized QC across plants and accredited testing facilities to uphold performance benchmarks.
• Customer focus: expanded shade-matching, digital color tools, extended warranties and quick supply fulfillment for trade and retail customers.
• Sustainability: low-VOC formulations, responsible waste management at plants, and energy-efficiency measures in manufacturing.

Berger Paints India Limited (BERGEPAINT.NS) - Mission Statement

• Deliver high-quality, durable and aesthetically superior decorative and industrial coatings across geographies.
• Drive continuous product and process innovation through focused R&D and collaboration.
• Expand reach while maintaining consistent customer service and after-sales excellence.
• Embed sustainability and circularity across manufacturing, supply chain and product portfolios.
• Create long-term value for shareholders, employees and communities through disciplined financial performance and responsible governance.

Vision articulation - key elements

• To be the most admired Indian paint and coating solutions company with globally recognized competencies.
• To be acknowledged internationally for exceptional competencies in formulation, application systems and colour technologies.
• To lead through innovation - product differentiation, digital colour solutions and eco‑friendly chemistries.
• To scale responsibly with robust ESG commitments in energy, waste, water and community engagement.

Operational footprint & capability metrics

Financial & performance highlights (selected, indicative)

• Consolidated revenue: reported in recent fiscal windows in the multi-thousand crore INR range, reflecting steady decorative and industrial demand.
• Operating metrics: consistent gross margins supported by premium product mix and cost optimisation efforts.
• Capital allocation: ongoing investments in capacity expansion, automation and digital customer platforms to improve ROCE.

Strategic priorities linked to the mission & vision

• Innovation pipeline - accelerating eco-friendly formulations (low-VOC, waterborne systems) and digital colour services.
• Geographic growth - deepening pan‑India reach and selective international expansion to leverage competencies globally.
• Sustainability - reducing carbon intensity, enhancing energy efficiency and increasing recycled inputs.
• Customer experience - omnichannel retailing, colour consultancy and professional applicator networks.
• Operational excellence - modernising plants, supply chain resilience and strategic procurement to protect margins.

Berger Paints India Limited (BERGEPAINT.NS) - Vision Statement

• Integrity - Upholding transparent governance, compliance and ethical conduct across all operations and stakeholder interactions.
• Innovation - Investing in R&D to develop high-performance, low-VOC and sustainable coating solutions that preserve market leadership.
• Customer Centricity - Building long-term customer relationships via product quality, localized solutions, distribution strength and service excellence.
• Environmental Responsibility - Reducing ecological footprint through waste minimization, energy efficiency, water stewardship and greener formulations.
• Teamwork - Encouraging cross-functional collaboration, diversity and skill development to drive operational excellence and employee engagement.
• Respect for Human Rights - Ensuring safe workplaces, fair labor practices and transparent supply-chain standards in keeping with global norms.

• Integrity: strengthened corporate governance with independent board representation and regular disclosures; continued compliance with SEBI and stock-exchange regulations.
• Innovation: product launches focused on low-VOC emulsions and waterborne industrial coatings; R&D collaborations for longer-lasting, easy-to-apply formulations.
• Customer Centricity: expanded retail reach through dealer network and digital channels, with targeted color-consulting and home solutions to increase repeat purchase rates.
• Environmental Responsibility: investments in effluent treatment, energy-efficient plants and waste-reduction programs - contributing to lower per‑unit emissions and water use.
• Teamwork & Human Rights: training programs, safety audits, and HR policies aimed at fair wages, non-discrimination and employee well‑being.