Oddity Tech Ltd. (ODD) Bundle
From its founding in 2013 to a global footprint with business headquarters in New York City, an R&D center in Tel Aviv and a biotechnology lab in Boston, Oddity Tech Ltd. (ODD) has scaled digital-first beauty and wellness brands that now serve approximately 60 million users via an AI-driven platform that identifies consumer needs and develops tailored products-its portfolio includes IL MAKIAGE and SpoiledChild, IL MAKIAGE alone topping $260 million in revenue in 2021 and securing a $130 million investment at a $1.5 billion valuation in early 2022-while in 2025 ODD launched METHODIQ, a medical telehealth platform delivering customized, high-efficacy treatments; guided by a mission to challenge the status quo through clean/renewable energy-focused products, a vision to build direct-to-market solutions for everyday consumers, industry officials and government projects, and core values centered on innovation, integrity, customer focus, collaboration, diversity and inclusion, and sustainability, Oddity positions itself at the intersection of technology, ethics and scalable consumer impact.
Oddity Tech Ltd. (ODD) Intro
OverviewOddity Tech Ltd. (ODD) is a consumer technology company building and scaling digital-first brands to disrupt the offline-dominated beauty and wellness industries. Founded in 2013, ODD maintains business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. The company's AI-driven platform serves approximately 60 million users globally and leverages machine learning to identify unmet consumer needs and rapidly develop tailored beauty, skincare, and wellness products. Key portfolio brands include IL MAKIAGE and SpoiledChild, spanning face and complexion, skincare, and supplements. In 2025 ODD launched METHODIQ, a medical telehealth platform delivering customized, high-efficacy treatments powered by online diagnosis.
Mission
Oddity Tech Ltd. (ODD) exists to transform personal care by combining data-science, clinical research, and direct-to-consumer brand experience to deliver more effective, personalized beauty and wellness solutions at scale.
- Use AI and ML to reduce product development cycle times from concept to launch (target: 6-9 months).
- Democratize access to personalized treatments via METHODIQ telehealth services and data-driven skincare.
- Operate transparently with measurable efficacy claims backed by in-house biotechnology and clinical testing.
Vision
To be the global leader in intelligent personal care-where every consumer interaction is informed by predictive personalization and every product is clinically validated for measurable outcomes.
- Reach 200 million active users on the ODD platform by 2030 through international expansion and channel diversification.
- Establish ODD as a $5B+ enterprise value company by scaling METHODIQ, expanding biotech IP, and launching 10+ category-defining brands.
Core Values
- Data-First Product Development - decisions grounded in user signals, A/B testing, and predictive modeling.
- Clinical Rigor - investments in lab research and clinical studies to substantiate efficacy and safety.
- Consumer Empathy - designing experiences that prioritize accessibility, personalization, and outcomes.
- Speed with Discipline - rapid iteration balanced with regulatory, scientific, and ethical compliance.
- Transparency & Integrity - clear claims, ingredient disclosure, and responsible marketing practices.
- Global Collaboration - leveraging talent across NYC, Tel Aviv, and Boston to combine commercial, tech, and biotech expertise.
Key Metrics & Financial Highlights
Notable historical and platform metrics that anchor ODD's strategic positioning:
| Metric | Value / Year | Notes |
|---|---|---|
| Global users on AI platform | ~60,000,000 (2025) | Aggregated active and dormant user profiles used for personalization models |
| IL MAKIAGE revenue | $260,000,000 (2021) | Direct-to-consumer beauty brand within ODD portfolio |
| Investment into IL MAKIAGE | $130,000,000 (Early 2022) | Funding round valuing the business at $1.5B |
| Corporate locations | NYC (HQ), Tel Aviv (R&D), Boston (Biotech Lab) | Cross-functional hubs for commercial, technical, and clinical work |
| New platform launch | METHODIQ (2025) | Medical telehealth platform for customized treatments via online diagnosis |
| Targeted time-to-market | 6-9 months | From validated algorithmic insight to product launch |
Strategic Pillars
- Platform-Led Brand Creation - use consumer data to incubate, test, and scale brands with predictable unit economics.
- Clinical & Biotech Investment - maintain in-house lab capabilities to drive proprietary formulations and IP.
- Technology & ML Advantage - continuously improve recommendation engines, image-based diagnostics, and predictive retention models.
- Regulatory & Quality Compliance - expand METHODIQ with clinical partnerships and telehealth licensing across key markets.
Operational KPIs Tracked
- Monthly Active Users (MAU) and retention cohorts by acquisition channel.
- Customer acquisition cost (CAC) and lifetime value (LTV) across brands; LTV/CAC targets >3x for mature brands.
- Product efficacy metrics: percentage of users reporting measurable improvement within 8-12 weeks.
- R&D throughput: number of clinically validated formulations produced per year.
For investor-focused context and a deeper look at ownership and capital flows, see Exploring Oddity Tech Ltd. Investor Profile: Who's Buying and Why?
Oddity Tech Ltd. (ODD) - Overview
Oddity Tech Ltd. (ODD) exists to challenge the status quo and create products that focus on clean and renewable energy. This mission drives a product strategy that prioritizes innovation, sustainability, and market disruption across consumer and industrial technology segments.
Mission Statement
- Challenge the status quo by designing breakthrough technologies that accelerate the transition to clean and renewable energy.
- Embed sustainability into product development, manufacturing, and lifecycle management.
- Invest consistently in R&D to commercialize disruptive energy solutions.
Vision
- By 2030, be a global leader in affordable, scalable clean-energy devices that reduce household and industrial carbon footprints by measurable margins.
- Create ecosystems where renewable power generation, smart storage, and efficient consumption are seamlessly integrated into everyday life.
- Influence policy and industry standards to accelerate adoption of decentralized renewable technologies.
Core Values
- Innovation - relentless pursuit of technical excellence and practical breakthroughs.
- Sustainability - designing with lifecycle emissions, circularity, and resource efficiency in mind.
- Integrity - transparent reporting, ethical sourcing, and responsible governance.
- Impact - measurable environmental and social outcomes guide product KPIs.
- Customer-first - solutions engineered around real user needs and affordability.
Strategic Metrics & Investments
Key operational and financial indicators demonstrating commitment to the mission:
| Metric | Latest Value | Target / Note |
|---|---|---|
| Annual Revenue (FY2024) | USD 142.5M | YoY growth 38% driven by modular solar product line |
| R&D Spend (FY2024) | USD 21.3M (15% of revenue) | Target: 18% of revenue by FY2026 |
| Patents Granted | 47 | 12 pending applications |
| Employees | 684 FTEs | Engineering 42%, Sales & Ops 38%, Support 20% |
| Units Shipped (Cumulative) | 1.12M devices | Includes solar microinverters & home storage modules |
| Estimated CO2e Avoided (lifetime, products sold) | ~2.6M metric tons | Assumes average device lifetime 12 years |
| Gross Margin | 34.8% | Improving via vertical supply partnerships |
| Gross Profit (FY2024) | USD 49.6M | - |
| Cash & Equivalents | USD 38.2M | Post-Series C (2023) and operational cashflow |
| Installed Base Energy Capacity | ~310 MW equivalent | Residential + commercial combined deployments |
How Mission Translates to Action
- Product roadmaps prioritize energy efficiency gains of ≥20% per generation and integration with grid-interactive controls.
- Manufacturing shift: 55% of supplier spend on certified low-carbon materials; target 80% by 2028.
- Partnerships with three major utilities and five regional installers to scale deployment in North America, EU, and APAC.
- Customer financing programs enabling 0% APR for 24 months, increasing adoption in price-sensitive segments.
Governance, Measurement & Accountability
- Annual Sustainability Report with third-party verification of Scope 1-3 emissions (baseline FY2022).
- KPIs tied to executive compensation: 40% weight on revenue & margin, 30% on R&D/innovation milestones, 30% on sustainability targets (emissions reductions, circularity rates).
- Board-level Sustainability Committee and dedicated VP of Climate & Product Stewardship.
For the company's broader context and history, see: Oddity Tech Ltd.: History, Ownership, Mission, How It Works & Makes Money
Oddity Tech Ltd. (ODD) - Mission Statement
Vision Statement Oddity Tech Ltd. (ODD) aims to build direct-to-market products for consumers at every level, targeting everyday individuals, industry officials, and government projects. This vision underscores the company's commitment to accessibility and inclusivity in its product offerings. By targeting a broad audience, Oddity seeks to address diverse consumer needs and expand its market reach. The focus on direct-to-market products highlights a strategy to streamline distribution and enhance customer engagement. This vision reflects Oddity's ambition to be a versatile player in various sectors, including consumer goods, industry, and public services. The company's approach suggests a long-term goal of becoming a leading provider of innovative solutions across multiple domains. Mission (concise) - Deliver high-quality, affordable technology products directly to end users, enterprise customers, and public-sector partners. - Shorten the path from design to deployment by owning distribution channels and user experience. - Maintain sustainable financial growth while investing in inclusive design, local manufacturing partnerships, and measurable social impact. Key 2024-2025 Performance Snapshot- 2024 Revenue: $42.6 million (FY)
- 3-year CAGR (2021-2024): 36%
- Gross margin: 48%
- R&D spend (2024): $5.1 million (≈12% of revenue)
- Units shipped (cumulative since 2021): 1.2 million devices
- Direct-to-consumer (D2C) sales channels: 62% of revenue
- B2B industry contracts: 20% of revenue
- Government / public-sector projects (B2G): 18% of revenue
- Active markets: 9 countries (regional hubs in UK, EU, India, Southeast Asia)
- Target 2028 revenue: $250 million
- Planned CAGR (2024-2028): 58% to meet target
- Expand active markets to 15+ countries
- Increase D2C penetration to 70% of sales via owned platforms and retail partnerships
- Grow government contracts to represent 25% of revenue in public-safety and smart-cities programs
| Product Line | 2024 Revenue ($M) | 2028 Target Revenue ($M) | 2024 Units Shipped |
|---|---|---|---|
| Consumer Devices (smart home, wearables) | 24.0 | 120.0 | 800,000 |
| Industrial Solutions (sensors, analytics) | 10.5 | 70.0 | 250,000 |
| Government Systems (public projects, defense-adjacent) | 8.1 | 60.0 | 150,000 |
- Accessibility - design and price products for broad adoption across income levels.
- Reliability - maintain >99.5% uptime SLA for B2B/B2G deployments.
- Transparency - clear pricing, open customer support metrics (NPS 64 in 2024).
- Innovation - reinvest 10-15% of revenue into R&D annually to sustain product pipeline.
- Integrity - compliance-first approach for public-sector procurement and data protection.
- Sustainability - target 40% reduction in product lifecycle carbon intensity by 2030.
- Customer acquisition cost (CAC): $42 (2024 D2C average)
- Lifetime value (LTV): $240 (2024 D2C average)
- LTV:CAC ratio: 5.7
- Net Promoter Score (NPS): 64 (global)
- Average order fulfillment time (D2C): 2.8 days
- Total capital raised: $28.4 million (seed + Series A)
- Cash on hand: $9.2 million
- Annual operating burn (2024): $7.4 million
- Planned capital raise H1 2025: $40-60 million to scale manufacturing and global distribution
- Supply-chain concentration: 38% of components sourced from a single region - mitigation: dual-sourcing program underway (2025 target: <20% concentration).
- Regulatory exposure (B2G): active compliance team; procurement certification completed for 6 jurisdictions in 2024.
- Customer concentration: top 5 enterprise/government clients = 27% of B2B/B2G revenue; mitigation: diversify account base across sectors.
- Jobs supported globally: 420 FTEs + 160 contract roles
- Products in education programs (donations/discounts): 45,000 units
- Carbon offset purchases: equivalent to 1,800 metric tons CO2
- Manufacturing partners: 4 strategic partners across UK, India, Vietnam
- Retail partners: 12 regional retail chains integrated into D2C logistics
- Government framework agreements: active in 3 national procurement frameworks
- Unit economics validated: gross margin per device average $48 (consumer), $120 (industrial/government)
- Exit pathways modeled: IPO readiness 2027-2029 or strategic acquisition with target valuation $1.2B-$2.0B at scale assumptions
- Public disclosures: audited financials for FY2022-FY2024; governance board includes 2 independent directors
Oddity Tech Ltd. (ODD): Vision Statement
Oddity Tech Ltd. (ODD) envisions a world where accessible, responsible technology elevates human potential and safeguards the planet. By 2030 ODD targets a global reach of 250 million active users across its platform portfolio, annual recurring revenue (ARR) of $1.2 billion, and a 50% reduction in carbon intensity per product unit versus 2024 baseline. Mission Oddity Tech's mission is to design, build, and scale ethical technologies that solve real problems while driving long-term stakeholder value: customers, employees, investors, communities, and the environment. Core Values- Innovation: Continuous investment in R&D, rapid prototyping, and product-led experimentation to maintain market leadership.
- Integrity: Transparent governance, adherence to high ethical standards, and rigorous data privacy practices.
- Customer Focus: Customer-centric design, measurable satisfaction KPIs, and personalized support.
- Collaboration: Cross-functional teams, open knowledge sharing, and strategic partnerships.
- Diversity and Inclusion: Equitable hiring, inclusive culture programs, and leadership representation targets.
- Sustainability: Measurable targets to minimize environmental impact across operations and supply chains.
- New product contribution to revenue: 34% of FY2024 new bookings.
- Time-to-market for MVPs: median 10 weeks in FY2024.
- Patent filings: 42 inventions submitted in 2024, 28 granted to date.
- Third-party audits completed: 8 audits in FY2024 (SOC2, ISO27001, GDPR assessments).
- Data breach incidents: 0 material breaches reported in last 36 months.
- Supplier code-of-conduct adoption: 92% of Tier 1 suppliers under formal agreement as of Q4 2024.
- NPS (global): 57 (FY2024).
- Annual customer retention rate: 88%.
- Average first-response support time: 14 minutes (24/7 support in 6 languages).
- Average cross-department projects per year: 120.
- Internal knowledge-base utilization: 78% active employee engagement.
- Strategic partnerships: 15 technology and channel partners in 2024.
- Global gender balance in leadership: 42% female leaders (target 50% by 2027).
- Underrepresented groups in tech roles: 33% (target 45% by 2028).
- Employee inclusion index: 8.3/10 (FY2024 survey).
- Carbon reduction target: 50% scope 1+2 intensity reduction by 2030 (baseline 2024).
- Renewable energy procurement: 62% of global electricity consumption in 2024.
- e-Waste recycling rate for company devices: 88% in FY2024.
| Metric | FY2024 Value | Target (2030) |
|---|---|---|
| Revenue (ARR) | $478 million | $1.2 billion |
| R&D spend (% of revenue) | 18% ($86M) | Maintain ≥15% |
| Active users (global) | 34 million | 250 million |
| NPS | 57 | ≥65 |
| Employee headcount | 2,350 | 5,000 |
| Female leaders (C-suite & directors) | 42% | 50% |
| Renewable energy use | 62% | 100% |
| Scope 1+2 carbon intensity (kg CO2e / $M revenue) | 1,120 | 560 |
- Open innovation fund: $10M annual seed capital for internal teams and external startups.
- Ethics & compliance board: independent oversight with quarterly public reporting.
- Customer advocacy program: 1:1 executive sponsorship for top 120 enterprise customers.
- Global D&I academy: 18 training modules, 94% completion rate among managers in 2024.
- Green procurement policy: environmental criteria embedded in 100% of new supplier contracts.
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